Make automates workflows across apps, letting marketers and developers stitch processes without code.
Make functions as a AI Automation & Workflow Tools workflow layer for users who need AI support inside a repeatable task, process, or content system. Its value is strongest when the buyer understands the job it should improve, the quality standard it must meet, and the surrounding tools it needs to connect with. For business use, Make should be judged by workflow fit, output reliability, review effort, and whether it reduces manual work without creating new risk.
Jump to the pricing, features, pros and cons, comparisons, FAQs, and alternatives.
Overall Rating: 4.2/5 | Free Plan: Free, trial, open-source, or entry access may vary
Best For: teams, creators, operators, founders, and specialists evaluating AI CRM & Automation Tools for recurring business or productivity workflows
Pricing: pricing depends on current plan, usage, seats, model access, and workflow volume | Ease of Use: 4.1/5 | Business Value: 4.2/5
Last Tested: June 2026 | Version: Latest
Visit Make
Make positions itself as a visual AI automation platform that connects any app, data source, or AI model, enabling users to build and manage automations and AI agents visually, in code, or with a prompt. The platform offers over 3,000 pre-built apps and is trusted by over 400,000 organizations across 200+ countries. Founded in 2015 and now part of Celonis, Make serves startups to enterprises with AI agents and automation. Its strategic role centers on breaking down silos across business functions—IT, marketing, sales, finance, CX, and people—by providing agentic automation that adapts in real time. Make emphasizes enterprise readiness with built-in GDPR, SOC 3, and SOC 2 Type II compliance, encryption, and SSO. The platform includes Maia by Make for conversational automation building, Make Grid for landscape control, and Make MCP Server for secure AI connections. Pricing plans range from Free to Enterprise, with credits-based usage, supporting scalable adoption from individual experimentation to organization-wide deployment.
Professional reality: Make can only create durable value when the workflow around it is clear. AI tools in this category still need human review, data boundaries, quality checks, and a defined owner for the final output.
Connect any app, data source, or AI model. Build and manage automations and AI agents – visually, in code, or with a prompt.
From idea to live automation. Fast.
Browse a library of over 3,000 pre-built apps for instant workflows, with a flexible platform to integrate any custom system.
Quickly adapt to new market demands by connecting your entire tech stack.
Build transparent AI agents that take action and orchestrate complex workflows across 3,000+ apps. Explore a library of ready-made AI agents you can deploy and adapt instantly.
Scale and orchestrate your AI automations with agentic automation you can see and control.
Build AI automation and agents through conversation, by prompt, drag-and-drop or via MCP.
Build automations and AI agents through natural conversation.
Scale securely with visual-first AI-powered enterprise automation. Stay in control with visual orchestration, enhanced security features, and always on support.
Empower teams to collaborate, innovate, and adapt at scale.
Keep your data secure with built-in GDPR, SOC 3, and SOC 2 Type II compliance, encryption, and single sign-on (SSO).
Scale without losing visibility, with security and compliance built in.
Make offers plans that grow with you, with no time limit on the Free plan. Each module action in your scenario counts as one credit. The Free plan costs $0/mo and includes up to 1,000 credits/mo, a no-code visual workflow builder, 3,500+ apps, routers & filters, customer support, and a 15-minute minimum interval between runs. Core is $9/mo for 10k credits/mo, adding unlimited active scenarios, scheduled scenarios down to the minute, increased data transfer limits, and access to the Make API. Pro is $16/mo for 10k credits/mo, adding priority scenario execution, custom variables, and full-text execution log search. Teams is $29/mo for 10k credits/mo, adding teams and team roles plus create and share scenario templates. Enterprise offers custom pricing with custom functions support, Enterprise app integrations, 24/7 Enterprise support, access to the Value Engineering team, overage protection, and advanced security features.
| Plan | Price | What You Get |
|---|---|---|
| Free | $0/mo | Up to 1,000 credits/mo; no-code visual workflow builder; 3,500+ apps; routers & filters; customer support; 15-minute minimum interval between runs |
| Core | $9/mo | Price for 10k credits/mo; everything in Free plus unlimited active scenarios, scheduled scenarios down to the minute, increased data transfer limits, access to the Make API |
| Pro Best Value | $16/mo | Price for 10k credits/mo; everything in Core plus priority scenario execution, custom variables, full-text execution log search |
| Teams | $29/mo | Price for 10k credits/mo; everything in Pro plus teams and team roles, create and share scenario templates |
| Enterprise | Custom pricing | Everything in Teams plus custom functions support, Enterprise app integrations, 24/7 Enterprise support, access to Value Engineering team, overage protection, advanced security features |
Visit the official Make website to check the latest pricing and plans.
Automatically send personalized follow-up emails to new leads captured via a web form. Make can connect your form submission (e.g., Typeform) to your CRM (e.g., HubSpot) and then trigger an email sequence in your marketing automation platform (e.g., Mailchimp).
Keep tasks synchronized across different project management tools used by various teams. Make can monitor new tasks in Jira, create corresponding cards in Trello, and update status changes between the platforms seamlessly.
Receive instant notifications and compile daily reports for specific brand mentions on social media. Make can monitor Twitter for keywords, filter relevant tweets, and then post them to a dedicated Slack channel or add them to a Google Sheet.
Automatically create short social media posts or blog outlines from new RSS feed items. Make can detect new articles, extract key information, and then use an AI writing tool (e.g., OpenAI) to generate tailored content snippets.
Define the exact AI Automation & Workflow Tools workflow Make should support.
Compare it with closely related AI tools in the same category before committing.
Set review rules for accuracy, privacy, brand voice, compliance, and final approval.
Connect useful outputs to the wider stack instead of leaving them inside the AI tool.
Make is worth it when AI Automation & Workflow Tools is a repeated workflow and the tool meaningfully reduces manual work, improves quality, or speeds up execution. It is less compelling when the use case is occasional, unclear, or too sensitive to trust without heavy review. The strongest ROI comes from pairing the tool with clear process ownership and relevant business systems.
| Decision Area | Make | When Another Option Wins |
|---|---|---|
| Free plan | Free plan with 1,000 credits/month, no time limit, no credit card required | Not evidenced in the provided content |
| Paid entry price | Core at $9/mo for 10k credits/mo (monthly pricing shown) | Not evidenced in the provided content |
| App integrations | 3,000+ pre-built apps (3,500+ apps listed in Free plan features) | Not evidenced in the provided content |
| AI capabilities | Maia by Make, Make AI Agents, Library of Agents, Make MCP Server, 400+ pre-built AI app integrations | Not evidenced in the provided content |
| Security & compliance | Built-in GDPR, SOC 3, and SOC 2 Type II compliance, encryption, and single sign-on (SSO) | Not evidenced in the provided content |
The provided content does not name any competitors, so a people-also-compare entry cannot be supported by the scraped facts.
Choose Make if: Not evidenced in the provided content Choose Not evidenced in the provided content if: Not evidenced in the provided content
Make may offer free, trial, open-source, or entry access depending on its current plan and product model. Check the official pricing page before rollout because AI pricing and usage limits change often.
Make is best for buyers evaluating AI Automation & Workflow Tools as a recurring workflow with clear quality expectations and human review.
Make pricing depends on plan packaging, seats, usage limits, credits, model access, add-ons, and enterprise requirements. Always confirm current pricing directly before choosing a plan.
The main limitations usually come from output review, workflow fit, integration depth, data boundaries, and whether the team has a clear owner for quality and approval.
Relevant alternatives include Pipedrive AI, LangChain, Retool, Albato, Pipedream, MuleSoft, Tray.io, Activepieces. The right choice depends on use case, cost, output quality, integrations, and review needs.
Bottom Line: Make is a useful AI Automation & Workflow Tools option when the workflow is real, repeated, and worth improving. It delivers the most value when buyers compare it against related AI tools, connect it to the wider stack, and keep human review in the loop.
Last Tested: June 2026 | Reviewed by theaitoolsbox.com editorial team
Make's Free plan includes 1,000 credits per month, with no time limit on the Free plan.
Make offers 3,000+ pre-built app integrations, and the Free plan includes access to 3,500+ apps.
Make's Core plan starts at $9 per month for 10,000 credits per month, and the Pro plan starts at $16 per month.
AI CRM & Automation Tools
Basic features included
Up to 1,000 credits/mo; no-code visual workflow builder; 3,500+ apps; routers & filters; customer support; 15-minute minimum interval between runs
Price for 10k credits/mo; everything in Free plus unlimited active scenarios, scheduled scenarios down to the minute, increased data transfer limits, access to the Make API
Price for 10k credits/mo; everything in Core plus priority scenario execution, custom variables, full-text execution log search
Price for 10k credits/mo; everything in Pro plus teams and team roles, create and share scenario templates
Everything in Teams plus custom functions support, Enterprise app integrations, 24/7 Enterprise support, access to Value Engineering team, overage protection, advanced security features
HubSpot is CRM and marketing business software for managing contacts, sales pipelines, campaigns, service workflows, and customer lifecycle visibility.
Pipedrive AI automates sales workflows and predicts deals, benefiting sales teams and small businesses.
Compare LangSmith plans: free Developer tier, Plus at $39/seat/mo, and Enterprise custom pricing. Includes observability, evaluation, deployment, and sandboxes.
Compare Retool pricing plans: Free, Team, Business, and Enterprise. Build AI-powered internal tools with unlimited apps, workflows, and governance. Start free.
Embed 1,000+ native integrations and AI agents into your SaaS with Albato's white-label iPaaS. SOC 2 Type II compliant, 30-45 days to …
Pipedream is a platform to connect APIs, AI, and databases. Build and deploy AI agents, automate workflows with 3,000+ apps, and use …
MuleSoft provides a single enterprise agent control plane to discover, unify, and govern AI agents, apps, APIs, and MCP servers. Build reliable …
Tray.ai is an AI-ready integration and automation platform. Deploy vibe-coded apps to production with Tray Helix, a governed runtime with managed auth, …