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Make

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Make automates workflows across apps, letting marketers and developers stitch processes without code.

4.50/5 (150 reviews)
Last updated: May 19, 2026

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AI CRM & Automation Tools VISUAL AUTOMATION

Make Review: AI CRM & Automation Tools Workflow Fit, Pricing and Alternatives

Make functions as a AI Automation & Workflow Tools workflow layer for users who need AI support inside a repeatable task, process, or content system. Its value is strongest when the buyer understands the job it should improve, the quality standard it must meet, and the surrounding tools it needs to connect with. For business use, Make should be judged by workflow fit, output reliability, review effort, and whether it reduces manual work without creating new risk.

AI CRM & Automation Tools
Category
workflow fit
AI Tools
Alternatives
same-category
Workflow
Buyer Lens
business use
June 2026
Updated
review standard

Table of Contents: Make Review Guide

Jump to the pricing, features, pros and cons, comparisons, FAQs, and alternatives.

Make Quick Summary for AI Workflow Buyers

Overall Rating: 4.2/5  |  Free Plan: Free, trial, open-source, or entry access may vary
Best For: teams, creators, operators, founders, and specialists evaluating AI CRM & Automation Tools for recurring business or productivity workflows
Pricing: pricing depends on current plan, usage, seats, model access, and workflow volume  |  Ease of Use: 4.1/5  |  Business Value: 4.2/5
Last Tested: June 2026  |  Version: Latest

Visit Make

What Role Does Make Play in a Modern AI Workflow Stack?

Make positions itself as a visual AI automation platform that connects any app, data source, or AI model, enabling users to build and manage automations and AI agents visually, in code, or with a prompt. The platform offers over 3,000 pre-built apps and is trusted by over 400,000 organizations across 200+ countries. Founded in 2015 and now part of Celonis, Make serves startups to enterprises with AI agents and automation. Its strategic role centers on breaking down silos across business functions—IT, marketing, sales, finance, CX, and people—by providing agentic automation that adapts in real time. Make emphasizes enterprise readiness with built-in GDPR, SOC 3, and SOC 2 Type II compliance, encryption, and SSO. The platform includes Maia by Make for conversational automation building, Make Grid for landscape control, and Make MCP Server for secure AI connections. Pricing plans range from Free to Enterprise, with credits-based usage, supporting scalable adoption from individual experimentation to organization-wide deployment.

Who Is Make Best For in 2026?

  • Primary users: teams and individuals who need AI Automation & Workflow Tools as a recurring workflow rather than a one-off experiment.
  • Business fit: buyers who want clearer output, faster execution, or less manual overhead in AI Automation & Workflow Tools workflows.
  • Stack fit: teams that can connect Make to their content, customer, document, project, or automation systems.
  • Avoid if: the workflow is vague, low-value, sensitive without review, or already handled well by an existing tool.
Professional reality: Make can only create durable value when the workflow around it is clear. AI tools in this category still need human review, data boundaries, quality checks, and a defined owner for the final output.

Specialist Make Features That Matter for Business Growth

PLATFORM

Visual AI automation platform

Connect any app, data source, or AI model. Build and manage automations and AI agents – visually, in code, or with a prompt.

From idea to live automation. Fast.

INTEGRATIONS

3,000+ pre-built apps

Browse a library of over 3,000 pre-built apps for instant workflows, with a flexible platform to integrate any custom system.

Quickly adapt to new market demands by connecting your entire tech stack.

AI AGENTS

Make AI Agents

Build transparent AI agents that take action and orchestrate complex workflows across 3,000+ apps. Explore a library of ready-made AI agents you can deploy and adapt instantly.

Scale and orchestrate your AI automations with agentic automation you can see and control.

BUILD BY PROMPT

Maia by Make

Build AI automation and agents through conversation, by prompt, drag-and-drop or via MCP.

Build automations and AI agents through natural conversation.

ENTERPRISE

Enterprise-ready automation

Scale securely with visual-first AI-powered enterprise automation. Stay in control with visual orchestration, enhanced security features, and always on support.

Empower teams to collaborate, innovate, and adapt at scale.

SECURITY

Built on strong foundations

Keep your data secure with built-in GDPR, SOC 3, and SOC 2 Type II compliance, encryption, and single sign-on (SSO).

Scale without losing visibility, with security and compliance built in.

How Much Does Make Cost in 2026?

Make offers plans that grow with you, with no time limit on the Free plan. Each module action in your scenario counts as one credit. The Free plan costs $0/mo and includes up to 1,000 credits/mo, a no-code visual workflow builder, 3,500+ apps, routers & filters, customer support, and a 15-minute minimum interval between runs. Core is $9/mo for 10k credits/mo, adding unlimited active scenarios, scheduled scenarios down to the minute, increased data transfer limits, and access to the Make API. Pro is $16/mo for 10k credits/mo, adding priority scenario execution, custom variables, and full-text execution log search. Teams is $29/mo for 10k credits/mo, adding teams and team roles plus create and share scenario templates. Enterprise offers custom pricing with custom functions support, Enterprise app integrations, 24/7 Enterprise support, access to the Value Engineering team, overage protection, and advanced security features.

PlanPriceWhat You Get
Free$0/moUp to 1,000 credits/mo; no-code visual workflow builder; 3,500+ apps; routers & filters; customer support; 15-minute minimum interval between runs
Core$9/moPrice for 10k credits/mo; everything in Free plus unlimited active scenarios, scheduled scenarios down to the minute, increased data transfer limits, access to the Make API
Pro Best Value$16/moPrice for 10k credits/mo; everything in Core plus priority scenario execution, custom variables, full-text execution log search
Teams$29/moPrice for 10k credits/mo; everything in Pro plus teams and team roles, create and share scenario templates
EnterpriseCustom pricingEverything in Teams plus custom functions support, Enterprise app integrations, 24/7 Enterprise support, access to Value Engineering team, overage protection, advanced security features

Visit the official Make website to check the latest pricing and plans.

Make Pros and Cons for AI Tool Buyers

Where It Is Strong
  • Useful category fitMake gives buyers a focused option for AI CRM & Automation Tools workflows.
  • Can reduce manual effortThe tool can help speed up repeated tasks when the process is clearly defined.
  • Works best inside a stackIts value increases when output moves into business, content, customer, document, or automation systems.
  • Good comparison candidateIt belongs in the same evaluation set as other AI CRM & Automation Tools tools.
Where It Needs Care
  • Needs human reviewAI output should be checked before it affects customers, rankings, revenue, compliance, or brand trust.
  • Pricing can change quicklyPlan limits, credits, model access, and team features should be checked before rollout.
  • Not a complete strategyThe tool improves execution, but it does not define goals, messaging, process ownership, or quality standards.
  • Workflow fit matters more than noveltyIf the team does not have a recurring use case, the tool may become another unused subscription.

When Does Make Deliver the Most Business Value?

Automate Lead Nurturing Emails

Automatically send personalized follow-up emails to new leads captured via a web form. Make can connect your form submission (e.g., Typeform) to your CRM (e.g., HubSpot) and then trigger an email sequence in your marketing automation platform (e.g., Mailchimp).

Sync Project Management Tasks

Keep tasks synchronized across different project management tools used by various teams. Make can monitor new tasks in Jira, create corresponding cards in Trello, and update status changes between the platforms seamlessly.

Report Social Media Mentions

Receive instant notifications and compile daily reports for specific brand mentions on social media. Make can monitor Twitter for keywords, filter relevant tweets, and then post them to a dedicated Slack channel or add them to a Google Sheet.

Generate AI Content from RSS

Automatically create short social media posts or blog outlines from new RSS feed items. Make can detect new articles, extract key information, and then use an AI writing tool (e.g., OpenAI) to generate tailored content snippets.

How Do You Get Started With Make?

1

Define the exact AI Automation & Workflow Tools workflow Make should support.

2

Compare it with closely related AI tools in the same category before committing.

3

Set review rules for accuracy, privacy, brand voice, compliance, and final approval.

4

Connect useful outputs to the wider stack instead of leaving them inside the AI tool.

Is Make Worth It for AI Tool Buyers?

Make is worth it when AI Automation & Workflow Tools is a repeated workflow and the tool meaningfully reduces manual work, improves quality, or speeds up execution. It is less compelling when the use case is occasional, unclear, or too sensitive to trust without heavy review. The strongest ROI comes from pairing the tool with clear process ownership and relevant business systems.

Make vs Competitors: Which Tool Fits Best?

Decision AreaMakeWhen Another Option Wins
Free planFree plan with 1,000 credits/month, no time limit, no credit card requiredNot evidenced in the provided content
Paid entry priceCore at $9/mo for 10k credits/mo (monthly pricing shown)Not evidenced in the provided content
App integrations3,000+ pre-built apps (3,500+ apps listed in Free plan features)Not evidenced in the provided content
AI capabilitiesMaia by Make, Make AI Agents, Library of Agents, Make MCP Server, 400+ pre-built AI app integrationsNot evidenced in the provided content
Security & complianceBuilt-in GDPR, SOC 3, and SOC 2 Type II compliance, encryption, and single sign-on (SSO)Not evidenced in the provided content

Make vs Not evidenced in the provided content

The provided content does not name any competitors, so a people-also-compare entry cannot be supported by the scraped facts.

Choose Make if: Not evidenced in the provided content   Choose Not evidenced in the provided content if: Not evidenced in the provided content

Make FAQ for AI Tool Buyers

Is Make free to use?

Make may offer free, trial, open-source, or entry access depending on its current plan and product model. Check the official pricing page before rollout because AI pricing and usage limits change often.

What is Make best for?

Make is best for buyers evaluating AI Automation & Workflow Tools as a recurring workflow with clear quality expectations and human review.

How much does Make cost?

Make pricing depends on plan packaging, seats, usage limits, credits, model access, add-ons, and enterprise requirements. Always confirm current pricing directly before choosing a plan.

What are the main limitations of Make?

The main limitations usually come from output review, workflow fit, integration depth, data boundaries, and whether the team has a clear owner for quality and approval.

What are the best Make alternatives?

Relevant alternatives include Pipedrive AI, LangChain, Retool, Albato, Pipedream, MuleSoft, Tray.io, Activepieces. The right choice depends on use case, cost, output quality, integrations, and review needs.

Key Takeaways

  • Make is best evaluated as an AI Automation & Workflow Tools workflow tool.
  • It should be compared with related AI tools in the same category before buying.
  • It delivers more value when connected to business systems and governed with human review.

Best Make Alternatives

  • Pipedrive AI - related AI Automation & Workflow Tools option to compare before choosing Make.
  • LangChain - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Retool - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Albato - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Pipedream - related AI Automation & Workflow Tools option to compare before choosing Make.
  • MuleSoft - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Tray.io - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Activepieces - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Apify - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Boomi - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Workato - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Agile CRM - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Vtiger CRM - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Insightly - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Nutshell - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Streak - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Copper CRM - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Bitrix24 - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Close CRM - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Freshsales - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Keap - related AI Automation & Workflow Tools option to compare before choosing Make.
  • HighLevel - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Monday.com CRM - related AI Automation & Workflow Tools option to compare before choosing Make.
  • ActiveCampaign - related AI Automation & Workflow Tools option to compare before choosing Make.
  • n8n - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Pipedrive - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Zoho CRM - related AI Automation & Workflow Tools option to compare before choosing Make.
  • Salesforce Einstein - related AI Automation & Workflow Tools option to compare before choosing Make.
Bottom Line: Make is a useful AI Automation & Workflow Tools option when the workflow is real, repeated, and worth improving. It delivers the most value when buyers compare it against related AI tools, connect it to the wider stack, and keep human review in the loop.

Last Tested: June 2026 | Reviewed by theaitoolsbox.com editorial team

Quick Answers

How many credits does Make's Free plan include?

Make's Free plan includes 1,000 credits per month, with no time limit on the Free plan.

How many apps does Make integrate with?

Make offers 3,000+ pre-built app integrations, and the Free plan includes access to 3,500+ apps.

What is the starting price of Make's paid plans?

Make's Core plan starts at $9 per month for 10,000 credits per month, and the Pro plan starts at $16 per month.

Make

AI CRM & Automation Tools

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Pricing Plans

Free

Basic features included

$0
Free
$0/mo

Up to 1,000 credits/mo; no-code visual workflow builder; 3,500+ apps; routers & filters; customer support; 15-minute minimum interval between runs

Core
$9/mo

Price for 10k credits/mo; everything in Free plus unlimited active scenarios, scheduled scenarios down to the minute, increased data transfer limits, access to the Make API

Pro
$16/mo

Price for 10k credits/mo; everything in Core plus priority scenario execution, custom variables, full-text execution log search

Teams
$29/mo

Price for 10k credits/mo; everything in Pro plus teams and team roles, create and share scenario templates

Enterprise
Custom pricing

Everything in Teams plus custom functions support, Enterprise app integrations, 24/7 Enterprise support, access to Value Engineering team, overage protection, advanced security features

View Full Pricing on Website

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