HighLevel

Capture and manage leads with a full CRM

HighLevel includes a built-in CRM and pipelines to help you attract the right people, turn interest into leads, and keep your pipeline full. You can track every interaction and move deals forward with ease.

Keep your pipeline full and never lose a lead again.

Automate conversations with AI voice calls and chat

HighLevel's AI-powered platform includes Voice AI and Conversation AI to handle inbound calls, SMS, and social DMs automatically. You can set up missed call text-back and chat widgets to engage leads instantly.

Respond to every lead instantly, 24/7, without extra staff.

Build high-converting funnels and landing pages

Use the website and funnel builder to create landing pages, webinar funnels, and full websites. Connect custom domains and launch campaigns quickly with drag-and-drop tools.

Launch professional funnels that turn visitors into customers.

Set it up once and let it run

HighLevel's workflow automation lets you automate follow-up, lead nurturing, and repetitive tasks. You can build custom automations that run your business top to bottom, even on the go.

Save hours every week by automating your marketing and sales.

Manage reviews and grow your reputation

With Online Reputation Management and Reviews AI, you can collect, monitor, and respond to reviews from one dashboard. Turn happy customers into repeat buyers and referrals.

Build a stellar reputation that attracts more customers.

Get paid faster with integrated payments

HighLevel integrates with popular payment providers like Stripe, PayPal, NMI, Authorize.net, Square, Adyen, and Razorpay. Send invoices and accept payments directly from your CRM.

Close deals and collect payments without switching tools.

• All-in-One AI-Powered PlatformHighLevel is an AI-powered business operating system that combines CRM, Voice AI, forms, surveys, quizzes, websites, funnels, landing pages, webinar funnels, chat widget, conversation AI, call tracking, inbound SMS & social DMs, social planner, missed call text-back, AI biz card scanner, QR codes, prospecting tool, and ad manager for Google, Facebook, and Instagram ads.
• Proven Scale with Impressive MetricsThe platform reports 7,000,000+ AI voice calls, 7,300,000,000 leads generated, 179,000,000 appointments booked, and $5,200,000,000+ in sales facilitated in 2025, demonstrating its effectiveness in driving business growth.
• Comprehensive Growth ToolsHighLevel provides tools to capture, nurture, close, evangelize, and reactivate customers, including lead scoring, estimates & proposals, invoicing, payment integrations, paid calendars, order forms, upsells/downsells, membership offers, courses, one-click upsell funnels, text-2-pay, tap-2-pay, gift cards, loyalty programs, reputation management, automated review requests, affiliate manager, website review widgets, video review capture, AI review reply, broadcast campaigns, smart lists, and automated birthday/seasonal campaigns.
• Community-Driven and Marketer-FocusedHighLevel was built by marketers for marketers, with a community-driven Ideas Board where users can share and vote on ideas to guide development. It also offers a thriving community of digital marketers, training resources, and networking opportunities with successful agency owners and entrepreneurs.

• Pricing PlansHighLevel offers a Starter plan at $97/month (or $970/year) with 3 sub-accounts, unlimited contacts, unlimited users, 24/7 support, and all core features. The Unlimited plan is $297/month (or $2970/year) with unlimited sub-accounts, rebill phone & email (no markup), and basic API access. The Agency Pro plan is $497/month (or $4970/year) with SaaS mode, automated sub-account creation, rebill phone & email with markup, user/agent reporting, and advanced API access. An Enterprise plan is also available with custom pricing.
• Usage-Based ChargesSome features like Conversation AI, Voice AI, Content AI, Funnel AI, Reviews AI, Email & SMS Marketing, and Inbound & outbound calling have usage-based charges. Click the provided links to learn more about general usage pricing and AI usage pricing.
• Optional Add-OnsHighLevel offers optional add-ons with additional charges, including AI Employee Growth Plan ($50/month per sub-account), AI Employee Unlimited Plan ($97/month per sub-account), Branded Client Portal App ($49/month per sub-account), Dedicated email IPs ($59/month per IP), Domain purchasing, HighLevel Certification Program ($97/month), HIPAA compliance ($297/month), Online listings management ($30/month per sub-account), Premium prospecting tool ($29/month per sub-account), Premium support ($500/month), SEO powered by Search Atlas ($79/month per sub-account), WhatsApp integration ($10/month per sub-account), White label mobile app ($497/month), and WordPress hosting (starts at $10/month per site).
• Integrations and Payment ProvidersHighLevel integrates with your favorite tools and payment providers. The pricing page mentions integrations with tools like ActiveCampaign (in a comparison section) and states that it integrates with all the most popular payment providers, plus an open payments infrastructure for custom payment providers.

Capture More Leads

HighLevel helps you attract the right people and turn interest into leads with tools like CRM, forms, surveys, quizzes, websites, funnels, landing pages, chat widgets, call tracking, inbound SMS and social DMs, and a prospecting tool. Keep your pipeline full and never miss an opportunity.

Nurture & Automate Follow-Up

Set up workflow automations once and let them run, ensuring every lead gets timely follow-up. Use unified conversations, email and SMS marketing, and AI-powered tools like Conversation AI and Voice AI to stay engaged with prospects automatically.

Close More Deals

Close new leads into bookings and sales with booking calendars, inbound and outbound calling, ad manager for Google/Facebook/Instagram ads, and payment integrations with Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay, and more. Track everything in your CRM and pipelines.

Evangelize & Reactivate Customers

Turn customers into repeat buyers with online reputation management, reviews, social media management, and missed call text-back. Use the mobile app to run your business from anywhere and keep customers coming back with automated reactivation campaigns.

Define the exact AI Automation & Workflow Tools workflow HighLevel should support.

Compare it with closely related AI tools in the same category before committing.

Set review rules for accuracy, privacy, brand voice, compliance, and final approval.

Connect useful outputs to the wider stack instead of leaving them inside the AI tool.