Clay 2.0

Data Marketplace

Access 200+ data and AI vendors in one contract. Bring 1st and 3rd party data together, create intent signals from anything on the internet, and get the most complete data marketplace for prospecting.

Mistral AI cut time to map TAM and score accounts from 2 months to 10 days.

Claygent AI Agents

Create agents that mimic your best reps. Mine the web for custom data points, research and qualify accounts, monitor accounts for reasons to engage, and prep reps with tailored detail for every touchpoint.

Vanta cut post-call follow-up time from 3 days to <1 with agents tailoring messaging based on SOC 2 badges, compliance signals, and security job posts.

Workflow Orchestration

Connect every GTM or AI tool to a common data layer. Update data across millions of records in your CRM and data warehouse, and define GTM logic once to re-use in every play.

Lovable booked 50% more qualified meetings per rep by routing prospects to best-fit rep based on firmographics and current company priorities.

Launch Plays Fast

Trigger emails, ads, and more with integrations to your existing GTM tools. Write 1:1 messaging for every prospect programmatically and launch new tests in days.

Figma increased PLG conversion by automatically prospecting into self-serve accounts with both usage spikes and recent hiring signals.

Self-Serve Prospecting

Reps can self-serve the best prospecting data, chat to get full account context in natural language, and run centralized workflows built for any rep.

Terrapinn generates +19% more revenue per rep and reduced acquisition cost by 90% using Claygent to find and qualify leads.

CRM Enrichment & TAM Sourcing

Enrich your CRM, source your total addressable market, plan territories, and use reverse ETL to keep data flowing. Find every account in your TAM in one place.

80%+ enrichment coverage and +140% outbound pipeline growth for Intercom.

• Centralize data sourcesClay lets you centralize your first and third party data sources in one place, with a data marketplace offering data from 200+ providers.
• Track signals and intentUse Clay to track job changes, promotions, or other signals, and combine multiple data providers with Waterfall for the best coverage.
• Automate with AI agentsClaygents research target companies and people with AI, and you can build in Clay directly via a coding agent with API and CLI.
• Sync ads and sequencesSync targeted ad audiences to LinkedIn, Meta, and Google, or use Clay's native sequencer to automate messaging.

• Pricing not shownThe scraped pricing page does not display specific plan costs or feature comparisons; only navigation and general product descriptions are visible.
• Integrations limited to listed platformsClay mentions syncing to LinkedIn, Meta, and Google for ads, and provides a CLI/API, but no other specific integrations are named in the scraped content.
• Customer results are anecdotalThe site cites Intercom growing their outbound-sourced pipeline by +140%, but no other customer metrics or case study details are provided.
• Valuation from external sourceAn NY Times article is referenced stating Clay allows employees to sell shares at a $5b valuation, but this is not confirmed elsewhere on the scraped pages.

TAM Sourcing

Find every account in your TAM in one place. Mistral AI cut the time to map their TAM and score accounts from 2 months to 10 days using Clay's data marketplace and workflows.

Automated Inbound Lead Scoring

Qualify and score all inbound leads automatically. Clay helps teams like Hex increase inbound win-rate by 50% by routing prospects to the best-fit rep based on firmographics and current company priorities.

CRM Enrichment

Auto-sync and enrich CRM data with 80%+ enrichment coverage. Clay connects every GTM or AI tool to a common data layer, updating data across millions of records in your CRM and data warehouse.

Rep Productivity

Give reps the best prospecting data in their AI tools. Reps can self-serve data, chat to get full account context in natural language, and run centralized workflows. Terrapinn generates +19% more revenue per rep and reduced acquisition cost by 90% using Claygent.

Sign up for a free Clay account and connect your primary email inbox.

Add your website’s lead capture forms or integrate via Zapier.

Configure enrichment sources and set up routing rules for each lead source.

Enable the dashboard and start monitoring pipeline health in real time.