Smartlook
VerifiedQualitative analytics platform with session recordings, heatmaps, and funnels for both websites and mobile apps — understand the why behind user behaviour with visual data.
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About Smartlook
What is Smartlook?
Smartlook is a qualitative analytics platform that helps product and UX teams understand why users behave as they do. It provides session recordings, click heatmaps, conversion funnels, and event tracking — crucially, for both web and native mobile apps from a single platform, making it uniquely suited for teams building cross-platform products.
Always-On Session Recording
Smartlook records every visitor session automatically — no sampling, no manual event tagging required. The always-on recording means you never miss a session where a user encountered a bug or UX issue. Recordings are searchable and filterable by user attributes, events, rage clicks, and error signals.
Cross-Platform: Web and Mobile
Unlike Hotjar and FullStory which are primarily web-focused, Smartlook provides genuine mobile app session recordings on iOS and Android alongside its web analytics. Mobile recordings show full app interactions — taps, swipes, scrolls — in a visual replay interface, making it possible to debug mobile UX issues visually.
Key Features
Web and Mobile Recording
Session recordings for both web browsers and native iOS/Android apps from one platform.
Always-On Recording
Every visitor session recorded automatically — no sampling or manual setup required.
Funnels
Build conversion funnels with automatic session filtering showing sessions where users dropped off.
Heatmaps
Click and scroll heatmaps for web pages based on recorded session data.
Event Tracking
Automatic event capture for clicks, inputs, and custom business events.
Use Cases
For Mobile App Product Manager: Watch how users actually navigate your iOS/Android app and identify friction points visually.
For UX Researcher: Analyse session recordings and heatmaps to generate research insights without user interviews.
For Cross-Platform Team: Track user behaviour across web and mobile apps in a single analytics platform.
Pros & Cons
Pros
- Both web AND native mobile app recording
- Always-on recording — never miss a session
- Strong funnel analysis and event tracking
- Free plan with 3,000 sessions per month
- Good Jira and Slack integrations
Cons
- Storage retention limited on lower plans
- Heatmaps less powerful than Hotjar
- Mobile SDK requires some setup
- Advanced features require paid plans
Smartlook
AI Insights Tools
Pricing Plans
Free
Basic features included
Free
Free3,000 monthly sessions with basic recording and heatmaps for small teams.
- 3,000 sessions/month
- Session recordings
- Heatmaps
- Funnels
- Event tracking
Pro
$55/monthFull feature access with 10,000 sessions and mobile app support.
- 10,000 sessions/month
- Mobile recording
- Advanced funnels
- Priority support
- API access