Plausible Analytics

Privacy-first analytics without cookies

Plausible doesn't process personal data or track individual users. No cookies, no persistent identifiers, no cross-site or cross-device tracking. All visitor data is exclusively processed on servers owned and operated by European companies and never leaves the EU.

No cookie banners or GDPR consent needed

Lightweight script for fast sites

Plausible's script is 54 times smaller than Google Analytics. Every visitor downloads 135KB less JavaScript, which means less data transferred, less energy used, and less carbon emitted. A site with 100,000 monthly visitors saves around 4 kg of CO2 per year by switching.

Faster page loads and reduced environmental impact

Real-time dashboard and automatic scroll depth

Monitor live traffic with updates every 30 seconds without refreshing the page. Scroll depth from 1 to 100 percent is tracked automatically on every page, with no setup or tag managers. You can create scroll depth goals without code.

See visitor behavior as it happens and measure engagement depth

Analyze SEO performance and AI traffic

Connect Search Console to see search queries and organic performance directly in the Plausible dashboard. Also monitor which AI tools like ChatGPT, Perplexity, or Claude send you traffic, and identify pages that attract AI visitors and the conversions they complete.

Track SEO content and AI-driven traffic in one place

Codeless goals and revenue tracking

Turn any page into a goal. Automatically track file downloads, form completions, and external link clicks. Set up custom events and revenue tracking without writing code.

Measure conversions and revenue without developer help

Funnels and user journeys

Measure drop-off across a fixed sequence of steps, or explore the paths visitors actually take to discover flows you didn't predict. Built-in bot filtering excludes bots, referrer spam, and data center traffic so stats reflect real human visits.

Understand conversion paths and filter out noise

• Simple, privacy-friendly analyticsPlausible is a lightweight, open-source analytics tool built and hosted in the EU. It requires no cookie banner, tracks scroll depth automatically, and filters bots out of the box. The dashboard shows all key stats on one page with no training needed.
• Lightweight and fastThe Plausible script is 54 times smaller than Google Analytics, saving 135KB of JavaScript per visitor. This reduces page load impact and carbon emissions—a site with 100,000 monthly visitors saves about 4 kg of CO2 per year by switching.
• Trusted at scalePlausible has over 20,000 paying subscribers, has tracked 260 billion pageviews, and maintains 99.99% uptime over the last 90 days. It runs reliably from small sites to hundreds of millions of monthly visitors.
• Powerful features without complexityPlausible includes automatic scroll depth tracking, AI traffic monitoring (e.g., ChatGPT, Perplexity, Claude), Search Console integration for SEO, UTM campaign tracking, codeless goals, funnels, user journeys, and real-time dashboards—all without tag managers or custom reports.

• No cookie banner requiredPlausible states it is privacy-friendly and built with visitor privacy in mind, so no cookie banner is needed. However, this claim is based on their own description and may depend on your specific legal jurisdiction and how you configure the tool.
• EU-hosted infrastructurePlausible says it is built and hosted in the EU and that your data never leaves European-owned infrastructure. This is a vendor claim; you should verify their hosting providers and data processing agreements for your compliance needs.
• Open source and auditablePlausible's code is public and auditable, allowing you to verify what is collected and even run it yourself. However, the hosted service is a paid product, and self-hosting requires technical expertise and may not include all features or support.
• Comparison claimsPlausible compares itself to Google Analytics, Matomo, and Cloudflare Analytics, and offers migration from GA4. These comparisons are marketing statements; you should evaluate feature differences and data accuracy independently before switching.

Privacy-Friendly Analytics

Plausible is a privacy-first Google Analytics alternative that doesn't process personal data or track individual users. It uses no cookies, no persistent identifiers, and no cross-site or cross-device tracking. All visitor data is processed exclusively on servers owned by European companies and never leaves the EU, so you can skip cookie banners and GDPR consent.

SEO Performance Tracking

Connect Google Search Console to see search queries and organic performance directly in your Plausible dashboard. Track SEO content and conversions in one place, and monitor traffic from AI tools like ChatGPT, Perplexity, or Claude to identify pages that attract AI visitors and the conversions they complete.

Campaign and Ad Measurement

Track UTM campaigns with automatic channel grouping for Paid Search or Affiliates. Analyze landing pages, conversions, and locations to measure the effectiveness of your paid ads and marketing campaigns. Plausible also supports codeless goals and revenue tracking for custom events.

Funnel and User Journey Analysis

Measure drop-off across a fixed sequence of steps with funnels, or explore the paths visitors actually take to discover flows you didn't predict. Automatic scroll depth tracking from 1 to 100 percent is included, and you can create scroll depth goals without code. Built-in bot filtering excludes bots and referrer spam for accurate insights.

Define the exact aI Research Tools workflow Plausible Analytics should support.

Compare it with closely related AI tools in the same category before committing.

Set review rules for accuracy, privacy, brand voice, compliance, and final approval.

Connect useful outputs to the wider stack instead of leaving them inside the AI tool.