Plausible Analytics
VerifiedPrivacy-first, lightweight web analytics alternative to Google Analytics — no cookies, no consent banners required, GDPR compliant, and simple enough for anyone to understand.
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About Plausible Analytics
What is Plausible Analytics?
Plausible Analytics is a privacy-focused, lightweight web analytics platform designed as an ethical alternative to Google Analytics. It tracks essential website metrics — page views, unique visitors, bounce rate, referral sources, and conversion goals — without using cookies, without collecting personal data, and without requiring GDPR consent banners.
Privacy by Default
Plausible doesn't use cookies, doesn't fingerprint users, doesn't collect IP addresses, and doesn't build individual user profiles. All data is aggregated and anonymised — you see traffic patterns and conversion metrics without compromising visitor privacy. This design means Plausible is fully GDPR, CCPA, and PECR compliant without requiring cookie consent popups.
Lightweight Script
Plausible's tracking script is less than 1KB in size — 45x smaller than the Google Analytics script. This minimal footprint means near-zero impact on page load speed, better Core Web Vitals scores, and no performance penalty for the tracking layer. The entire script is open source and auditable.
Key Features
Cookie-Free Tracking
Track visitors without cookies or consent banners — fully GDPR compliant by design.
Lightweight Script
1KB tracking script with near-zero impact on website performance and Core Web Vitals.
Real-Time Dashboard
Clean, simple dashboard showing live visitors and key metrics at a glance.
Goal Conversion Tracking
Track custom conversion goals including button clicks, form submissions, and outbound links.
Open Source Self-Hosting
Deploy Plausible on your own infrastructure for complete data ownership.
Use Cases
For Privacy-Focused Website Owner: Replace Google Analytics with a compliant tool that requires no cookie consent banner.
For Content Creator: Get clear analytics on post performance without the complexity of Google Analytics.
For SaaS Startup: Track website and marketing analytics with a simple, honest tool that respects visitor privacy.
Pros & Cons
Pros
- No cookies — GDPR compliant without consent banners
- 1KB script — zero performance impact
- Open source and self-hostable
- Clean, simple dashboard anyone can understand
- Does not share data with Google or advertisers
Cons
- Less detailed than Google Analytics for advanced analysis
- No user-level tracking or segmentation
- Paid only — no free hosted tier
- Limited goal funnel depth
Plausible Analytics
AI Insights Tools
Pricing Plans
Paid Subscription
Check website for details
Starter
$9/monthUp to 10,000 monthly pageviews with full feature access.
- 10K pageviews/month
- Unlimited sites
- All features
- Email reports
- EU data storage
Growth
$19/monthUp to 100,000 monthly pageviews for growing websites.
- 100K pageviews/month
- All features
- Team access
- Priority support