Hootsuite with OwlyWriter AI

Generate posts and images with AI

Hootsuite's OwlyWriter AI helps you speed up every part of social media management — writing, posting, messaging, and social listening. You can generate posts and images with AI, and even have AI instantly draft posts based on current trends.

Create on-brand content faster and keep up with trends without starting from scratch.

Track trends, conversations, and competitors

Hootsuite's Lumen feature provides social listening and insights, letting you track trends, conversations, competitors, and emerging risks across the market without digging through dashboards. You can view hot topics by industry and search by topic, company, and hashtag.

Spot opportunities sooner and stay ahead of the competition with real-time market awareness.

Respond to messages from one inbox

Bring all your engagements to a single inbox for private and public messaging. Reply to DMs and comments faster with saved and suggested replies, automated Instagram DMs, and message routing. Tackle your inbox as a team with message assignments and internal notes.

Deliver faster, more consistent customer care across all your social channels.

Track competitor performance and sentiment

Track the performance, posting frequency, and strategies of your competitors across all media types. Keep an eye on the public's perception of your competitors with thorough sentiment analyses that show what people think and say about your brand and competitors.

Beat your competitors to the next big thing with data-driven insights.

Turn employees into advocates with Hootsuite Parliament

Hootsuite Parliament provides your team with pre-approved, on-brand content for your employees to share across their social networks in seconds. This helps you tap into your greatest untapped growth lever — employee advocacy.

Expand your reach and engagement through the power of your own team.

Measure performance and build custom reports

See the content that brings in the most engagement and revenue and measure how you're performing against your competitors. Get personalized suggestions for how to win in your industry, and use reports that show you the best time to post for every network. Professional and Advanced plans include custom performance reports.

Make better decisions, faster, with clear visibility into what works.

• All-in-One Social Media ManagementHootsuite is a comprehensive social media management and marketing tool that lets you manage all your social workflows from one connected suite. It includes tools for content creation, planning, publishing, social inbox, customer care, insights, listening, and AI-powered assistance.
• AI-Powered FeaturesEvery Hootsuite plan runs on Wisdom, an AI teammate that drafts, recommends, and analyzes content. You can ask questions in plain language and get answers grounded in your social data, connected accounts, content, and customer conversations. AI can also instantly draft posts based on current trends.
• Trend Tracking and Competitive AnalysisHootsuite helps you stay ahead of trends with trend tracking and discovery streams. You can view hot topics by industry, search by topic, company, and hashtag, and track competitors' performance, posting frequency, and strategies. Sentiment analyses show what people think about your brand and competitors.
• Employee Advocacy with ParliamentHootsuite Parliament enables employee advocacy by providing your team with pre-approved, on-brand content to share across their social networks in seconds. This helps turn passionate employees into engagement and reach, as demonstrated by DaVita saving an equivalent of $1.5 million in ad value.

• Pricing and PlansHootsuite offers multiple plans: Standard (up to 10 social accounts), Professional (unlimited social accounts), Advanced (streamline approvals and co-work across teams), and Enterprise (custom pricing). All plans include a free 14-day trial, no credit card required, and you can cancel anytime. Prices are based on annual billing and do not include applicable taxes.
• Trial LimitationsTrial accounts have daily posting limits (10-20 posts per organization, depending on plan) and bulk scheduling is not available during the trial. This is important to know before starting a free trial.
• Feature Availability by PlanFeatures vary by plan. For example, managing unlimited social accounts, automating inbox replies, forecasting trends up to 90 days ahead, and building custom performance reports are only available in Professional and higher. Advanced adds content approval workflows, message routing, and team performance measurement. Enterprise includes advanced analytics, advanced listening, single sign-on, and custom compliance solutions.
• Customer Results and RecognitionHootsuite claims to be G2's #1 best software product for 2026, based on verified customer reviews. Customer results include Barceló Hotel Group growing followers by 46%, DaVita saving $1.5 million in ad value, and Mapfre growing online interactions by 31%. However, these are specific case studies and may not be typical for all users.

Centralize Brand Strategy Across Teams

Hootsuite lets you manage up to 10 social accounts on Standard or unlimited accounts on Professional and Advanced plans. Barceló Hotel Group used Hootsuite to centralize their brand strategy, deliver better customer care, and grow new followers by 46%. With a single inbox for private and public messaging, message routing, and internal notes, teams can coordinate content and customer care in one place.

Track Trends and Beat Competitors

Hootsuite's trend tracking and discovery streams let you view hot topics by industry and search by topic, company, or hashtag. You can track the performance, posting frequency, and strategies of competitors across all media types, plus run sentiment analyses to see what people think about your brand and competitors. Professional plans can forecast social trends up to 90 days ahead.

Generate Content Faster with AI

Every Hootsuite plan runs on Wisdom, your AI teammate that drafts, recommends, and analyzes. You can generate posts and images with AI, and have AI instantly draft posts based on current trends. This speeds up writing, posting, messaging, and social listening — helping you create content and engage customers from one connected platform.

Amplify Reach with Employee Advocacy

Hootsuite Parliament provides your team with pre-approved, on-brand content for employees to share across their social networks in seconds. DaVita saved an equivalent of $1.5 million in ad value using Hootsuite Parliament and their team of employee ambassadors. This turns passionate employee advocates into engagement and reach.

Define the exact aI YouTube / Instagram / TikTok Tools workflow Hootsuite with OwlyWriter AI should support.

Compare it with closely related AI tools in the same category before committing.

Set review rules for accuracy, privacy, brand voice, compliance, and final approval.

Connect useful outputs to the wider stack instead of leaving them inside the AI tool.