Lately AI

AI-Powered Social Content Writer

Lately's AI assistant repurposes longform assets like blogs, newsletters, press releases, white papers, e-books, podcasts, workshops, webinars, and interviews into dozens of text, audio, or video highlights. These are automatically formatted and customized for individual social platforms and designed for your target customers.

Save hours of manual content creation and turn every asset into a steady stream of platform-specific posts.

Write a Better Version of You

Lately identifies high-performing patterns of words, ideas, grammar, and other characteristics from your existing content. Its AI assistant doesn't just write for you—it writes a better version of you, using the voice and messaging your customers love.

Increase engagement by creating content that resonates with your target audience and cuts through the noise.

Automate Employee Social Sharing

Lately unites employee advocates under a single platform, effortlessly creating individualized, controlled, and compliant content for each one—in their own voice. This amplifies your brand message exponentially across your employees' combined social networks.

Reach a wider audience with less time and less money by turning employees into brand advocates.

Smart Scheduling and Multi-Platform Publishing

Lately schedules posts at the optimal cadence, day, and time. It publishes to LinkedIn personal and company pages, X personal and company pages, Facebook company pages, Instagram company pages, and YouTube. Additional platforms are coming soon.

Maintain a consistent social presence without manual posting, freeing up time for other priorities.

Rich Social Media Analytics

Lately provides rich insights into what performs well and why. Its AI assistant ever-learns and adapts to audience response, ensuring maximum exposure to your target audience.

Continuously improve your social strategy with data-driven insights that boost engagement and ROI.

Connect with Your Existing Tools

If you already use a social media management tool like Sprinklr, HubSpot Marketing Hub, or Hootsuite, Lately can connect to those platforms so you can easily send all the content you generate right over. Bit.ly integration is also available for automatic link shortening.

Seamlessly integrate Lately into your existing workflow and maximize efficiency.

• Global EnterprisesEnsure quality social media messaging across every region, product and brand with Lately's enterprise social content management software.
• FranchisesSet each franchise up for social media success by scaling content creation and maintaining brand consistency across locations.
• Small BusinessesGrow your business with social media marketing using Lately's AI-powered content creation assistant to save time and acquire customers.
• Every IndustryFrom technology and professional services to healthcare and education, Lately helps scale organic social media programs across all sectors.

• Financial ServicesScale social media content publishing across agents, advisers and brokers, but note that specific compliance or regulatory features are not detailed on the site.
• Media & EntertainmentReach and engage more viewers with social media marketing, but the site does not specify platform-specific integrations beyond Hootsuite.
• News & Public AgenciesSpread your news across social media more efficiently, but be aware that the site does not mention any government-specific certifications or security compliance.
• Social Media AgenciesScale your social media empire across more clients, but the site does not provide details on multi-client management features beyond the general product overview.

Repurpose Longform Content into Social Posts

Lately's AI assistant can resurrect your longform assets—blogs, newsletters, press releases, white papers, e-books, podcasts, workshops, webinars, and interviews—into dozens of text, audio, or video highlights. These are automatically formatted and customized for individual social platforms and uniquely designed for your target customers. Lately even schedules them at the optimal cadence, day, and time, so you can save hours of manual work and take a longer lunch.

Create Personalized Messaging That Drives Engagement

99% of all social media messaging gets zero engagement, and cutting through the noise is harder than ever. Lately's AI assistant identifies high-performing patterns of words, ideas, grammar, and other characteristics from your brand's data. It doesn't just write for you—it writes a better version of you, the version it knows your customers will love. This helps you create meaningful conversations and increase trust with your audience.

Automate Employee Advocacy and Amplify Brand Reach

Your employees' social media networks are collectively larger than yours, but getting them to post or share content can be challenging. Lately's AI assistant unites employee advocates under a single platform, effortlessly creating individualized, controlled, and compliant content for each one—in their own voice. This amplifies your brand message exponentially, reaching a wider audience with less time and less money.

Publish and Schedule Across Multiple Social Channels

Lately publishes to LinkedIn personal and company pages, X personal and company pages, Facebook company pages, Instagram company pages, and YouTube. It also integrates with existing publishing platforms like Sprinklr, HubSpot Marketing Hub, and Hootsuite (available in Growth and Enterprise plans), so you can easily send all the content you generate right over. Lately also provides rich insights into what performs well and why, ever-learning and adapting to audience response.

Define the exact aI YouTube / Instagram / TikTok Tools workflow Lately AI should support.

Compare it with closely related AI tools in the same category before committing.

Set review rules for accuracy, privacy, brand voice, compliance, and final approval.

Connect useful outputs to the wider stack instead of leaving them inside the AI tool.