AmpUp

Call Recorder

Capture every call automatically with AmpUp's native notetaker or integrate with your existing conversation intelligence tool like Gong, Chorus, Fireflies, Fathom, or Granola. No rip and replace.

Every call feeds the coaching loop without extra work for reps.

Sales Brain

The Sales Brain analyzes every interaction across four behavioral drivers: preparation, objection handling, closing discipline, and product knowledge. It shows where execution is winning deals and where it's costing them.

Identify revenue opportunities — in one case, a $15M opportunity from ~1,000 interactions.

Atlas Coaching

Deliver the right plays before the next call. Prep briefs appear in the tools reps already use — calendar, CRM, Slack — and structured debriefs follow after each meeting.

Reps get better before the next call, not next quarter.

Skill Lab

Build reps' skills on real objections from this week's pipeline friction. Practice scenarios are generated from current deals, not last quarter's playbook.

Readiness keeps pace with how your market actually moves.

Works With Your Stack

100+ integrations including Gong, Chorus, Fireflies, Fathom, Granola, Salesforce, HubSpot, Google, Microsoft, and Slack. Pull deal context from CRM and push insights back.

No new system to learn — AmpUp plugs into your existing revenue stack.

Built for Every Role

CROs see execution quality, RevOps gets behavioral deal signals layered onto CRM and forecast, and Enablement turns 'trained' into fluent with practice scenarios.

One platform that does three jobs right for sales leaders, revenue operations, and enablement.

• AI Sales Coaching PlatformAmpUp's AI sales coaching learns what wins in your motion and turns it into prep, coaching, and practice, before the next call, not next quarter. It claims 6.8x stage progression, 30% revenue uplift, and 100% coaching coverage based on analysis of 12,000 sales calls across 23 organizations.
• Execution LoopThe platform operates on a Record → Analyze → Coach → Practice loop. The Call Recorder captures every call automatically, Sales Brain analyzes what's winning, Atlas delivers the right plays before the next call, and Skill Lab builds reps' skills on real objections from this week.
• IntegrationsAmpUp works with 100+ integrations including Gong, Salesforce, HubSpot, and Calendar. It can plug into existing conversation intelligence tools (Gong, Chorus, Fireflies, Fathom, Granola) or use its native notetaker to capture calls and feed the coaching loop.
• PricingAmpUp offers a 14-day free trial and three paid tiers: Starter at $37/seat/mo (billed annually), Pro at $112/seat/mo (billed annually), and Power at $187/seat/mo (billed annually). Enterprise custom pricing is also available. Base features are unlimited in every seat.

• Performance ClaimsAmpUp cites 6.8x stage progression, 30% revenue uplift, and 100% coaching coverage, but these are based on analysis of 12,000 sales calls across 23 organizations. The specific methodology and context are not detailed, so treat these as marketing claims rather than guaranteed results.
• Credits SystemFour premium features (live voice, live avatar, phone reveals, and email enrichment) draw from credits at published rates. Starter includes 1,500 credits/mo, Pro includes 4,500 credits/mo, and Power includes 8,000 credits/mo. Credits are not unlimited and may be consumed quickly with heavy usage.
• IntegrationsWhile AmpUp claims 100+ integrations, the scraped content only explicitly lists Gong, Salesforce, HubSpot, and Calendar. The number of integrations is not verified, and the depth of integration (e.g., data sync, two-way updates) is not specified.
• PricingPricing is listed as starting from $37 per seat per month (billed annually). However, the exact features included in each tier are not fully detailed in the scraped content. Enterprise pricing is custom, and no specific numbers are provided for that tier.

Pre-Call Prep Briefs

AmpUp automatically generates prep briefs before every meeting, delivered where reps already work — in Google, Microsoft, Slack, or the CRM. These briefs keep reps focused on what matters, pulling deal context from Salesforce or HubSpot so they walk into every call ready to execute on the behaviors that win deals.

Post-Call Coaching & Debriefs

After each call, AmpUp's Sales Brain analyzes every interaction across four behavioral drivers: preparation, objection handling, closing discipline, and product knowledge. It then delivers structured debriefs and coaching plays before the next call — not next quarter — so reps immediately know what to fix and how to fix it.

Skill Practice on Real Objections

Skill Lab builds reps' skills on real objections from this week's pipeline friction, not last quarter's playbook. Reps practice against live voice roleplay or avatar coaching, using scenarios drawn from actual calls. This turns 'trained' into fluent, keeping readiness in sync with how your market actually moves.

Deal Execution & Revenue Intelligence

AmpUp layers behavioral indicators onto your existing CRM and forecast, giving revenue operations deal signals built from behavior, not gut feel. The Sales Brain identifies revenue opportunities — in one enterprise case study, it analyzed ~1,000 interactions and found a $15M annual revenue opportunity, a 43% increase driven entirely by closing the execution gap between top and average performers.

Sign up for the 14‑day trial and connect your primary CRM.

Map your lead fields to AmpUp’s scoring model.

Activate the AI playbooks that match your sales process.

Review the first AI‑driven forecast and adjust rep assignments.