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UTM Link Builder

Add campaign, source and medium tags to any link so you can see exactly which posts, emails and ads bring visitors.

  • Private – runs in your browser
  • No signup
  • Free, no watermark
The page people should land on. Existing parameters are kept.
Quick presets
Test link

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How to use the utm builder

  1. Paste your page URLEnter the address of the page you want people to land on.
  2. Fill in the tagsSource, medium and campaign are the essentials. Pick a preset to fill them in one click.
  3. Copy and shareCopy the tagged link, or download it as a QR code for print.

What each UTM parameter means

  • utm_source - where the visitor came from: newsletter, facebook, google.
  • utm_medium - the type of channel: email, social, cpc, referral.
  • utm_campaign - the promotion or campaign name: spring_sale.
  • utm_term - optional, for paid search keywords.
  • utm_content - optional, to tell apart two links in the same campaign, such as header_button and footer_link.

Keep your naming consistent

Google Analytics treats Facebook, facebook and fb as three different sources, which splits your reports. This builder lowercases values and replaces spaces by default, and you can save presets for the channels you use most so the whole team tags links the same way. GA4 also groups traffic into default channels using the medium, so stick to standard values like email, social and cpc.

Frequently asked questions

Do UTM tags affect SEO?
No. Search engines ignore UTM parameters when ranking. Do not use UTM tags on links between pages of your own site, though - it overwrites the visitor's real source in Analytics.
Where do I see UTM data in GA4?
In Reports › Acquisition › Traffic acquisition, change the dimension to Session source / medium or Session campaign.
Are my presets and links saved?
Presets and recent links are saved only in your own browser. Nothing is sent to our server.
Which parameters are required?
utm_source is required for the link to be tracked. In practice, always fill in source, medium and campaign.

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Updated · Free to use, no account needed.