Triple Whale

Moby 2: Your AI Teammate for Ecommerce

Moby 2 is an AI teammate built specifically for ecommerce. It already knows your business and can manage ad campaigns across Meta, Google, TikTok and more, draft Klaviyo campaigns in full HTML, build live customer segments, create Shopify landing pages, catch creative fatigue, generate new creatives, schedule reports, and forecast order volume by SKU.

Automate repetitive growth work and make data-driven decisions faster.

Compass: Unified Measurement Foundation

Compass combines MTA, MMM, and Incrementality Testing in one platform. It helps allocate budget with real-time attribution signals, identify channel saturation before efficiency drops, connect every dollar to revenue growth, validate true channel impact with incrementality testing, and get weekly action plans on where to shift spend.

Make smarter spend decisions with trusted, calibrated measurement.

Triple Pixel: Accurate Cross-Device Tracking

Triple Pixel uses advanced identity resolution to track every customer and prospect interaction across devices and platforms. It powers first- and last-click attribution from day one, and captures every signal across all channels for accurate, cross-device tracking.

Trust your data with the most accurate pixel in ecommerce.

Sonar: Data Enrichment and Audience Syncing

Sonar sends high-intent signals back into your ad platforms to improve targeting and increase revenue. It includes data enrichment, audience syncing, and platform controls, and powers Moby Automations & Actions. Sonar Optimize brings Meta closer to the signals you trust internally.

Improve targeting and drive more new customer purchases.

Seamless Integrations Across Your Entire Business

Triple Whale connects every platform and channel — marketing, sales, operations, and more — in minutes, not hours. With 60+ integrations across ecommerce and retail, you get real-time data from your entire business without data mapping or paying for a separate data warehouse.

See paid, owned, subscription, and organic in one view.

Enterprise-Grade Security and Compliance

Triple Whale is SOC 2 Type II certified and GDPR & CCPA compliant. It processes 9B+ events per day and offers enterprise security controls, including SSO and comprehensive audit logs (coming soon).

Scale with confidence knowing your data is secure and compliant.

• AI that actually works for ecommerceMoby 2 is an AI teammate built specifically for ecommerce, grounded in real-time data from your entire business. It can manage ad campaigns across Meta, Google, TikTok, draft Klaviyo campaigns in full HTML, build live customer segments, create Shopify landing pages, catch creative fatigue, and forecast order volume by SKU.
• Unified measurement and attributionCompass provides unified measurement with MMM, MTA, and incrementality working together. Attribution offers best-in-class multi-touch models you can trust. Triple Whale is #1 in marketing measurement with a 55% adoption rate, nearly 4x the nearest competitor, and is a leading tool across SMB, Mid-Market, and Enterprise.
• Comprehensive data platform and integrationsSeamlessly connect every platform and channel with 60+ one-click integrations. The fully-managed, AI-optimized data warehouse requires no data mapping and no separate data warehouse. It processes 9B+ events per day and is SOC 2 Type II, GDPR, and CCPA compliant.
• Proven results and adoptionBrands see a 42% increase in new customer revenue within 90 days. Over 2,000 agencies worldwide use Triple Whale. Sonar Send delivers a 10x ROI on the entire subscription. The platform is used by 0 brands globally (data updated June 2026).

• Pricing structurePricing scales with your GMV in the last 12 months. The recommended plan is PRO at $1,290/month, with annual billing offering two months free. There is also a Free plan ($0/month) and a Foundation plan at $219/month. Exact pricing for other tiers is not fully disclosed on the page.
• Specific feature availability by planThe Free plan includes real-time business view, AI visibility, Triple Pixel tracking, first- and last-click attribution, and post-purchase surveys. The Foundation plan adds multi-touch attribution and Moby as an AI operator. The Automate plan is mentioned for running paid ads at scale, but full details are not shown.
• Data claims and benchmarksThe site claims a 55% adoption rate and being #1 in marketing measurement, but these are not independently verified. The '0 brands globally' figure appears to be a placeholder or error. The 42% increase in new customer revenue and 10x ROI are specific to certain features (Sonar Send) and may not be typical.
• Integrations and compatibilityWhile 60+ integrations are listed, the specific platforms are not enumerated on this page. Moby 2 can manage ad campaigns on Meta, Google, TikTok, and more, but the full list of supported platforms is not provided. Always verify that your specific tech stack is supported before committing.

Acquire Shoppers

Triple Whale's Moby 2 AI teammate manages ad campaigns across Meta, Google, TikTok and more, while Sonar sends high-intent signals back into your platforms to improve targeting and increase revenue. With accurate cross-device tracking via Triple Pixel and real-time attribution, you can allocate channel budget effectively and drive new customer revenue — one customer reported a 213% increase in new customer purchases using Sonar Optimize.

Retain Customers

Moby 2 can draft a Klaviyo campaign in full HTML, build live customer segments and sync them to any ad platform, and catch creative fatigue to generate new winning creatives. The Retention add-on turns richer data into repeat revenue with segment syncing to advertising and retention platforms, helping you keep customers engaged and coming back.

Convert Visitors

Triple Whale's Conversion add-on turns browsers into buyers faster with advanced site analytics, including custom events. Moby 2 can create high-performing Shopify landing pages and optimize conversion rate, while the Context Engine gives AI complete business understanding to make recommendations that actually drive results.

Scale Operations

With Moby Automations & Actions, you can automate repeatable growth work: schedule weekly leadership reports, forecast next month's order volume for every product SKU, and set campaign guardrails so Moby pauses underperformers and scales winners. The Enterprise plan adds MMM, incrementality testing, and custom integrations, letting you scale operations with confidence and speed.

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