Describe Your Form in Plain Language and Let AI Build It

Instead of starting from a blank canvas, users type a description of what they need — for example, 'a customer satisfaction survey with 5 questions and a rating scale.' The AI generates a complete form with appropriate question types, labels, and layout. This feature eliminates the friction of manual setup and reduces form creation time to under a minute.

Business outcome: Teams can launch data collection initiatives in minutes instead of hours, accelerating time-to-insight.

Start From a Library of Pre-Built, Industry-Specific Templates

Formaly includes 50+ templates covering common use cases like lead generation, event registration, customer feedback, and employee surveys. Each template is designed with best-practice question structures and conditional logic pre-configured. Users can select a template, customize it with AI, and publish immediately.

Business outcome: Reduces form design time by eliminating the need to create question structures from scratch.

Conditional Logic That Adapts Questions Based on Previous Answers

Formaly supports conditional branching that shows or hides questions based on how respondents answer earlier fields. For example, a 'Yes' answer to a product satisfaction question can trigger a follow-up asking for details, while a 'No' answer routes to a different set of questions. This keeps forms concise and relevant for each respondent.

Business outcome: Higher completion rates and cleaner data because respondents only see questions relevant to their experience.

Embed Forms Anywhere — Website, Email, or Social Media

Formaly provides multiple distribution options: embed codes for websites and landing pages, direct links for email campaigns, and shareable URLs for social media. The platform generates responsive forms that work across devices without additional CSS or development work. Teams can also use pop-up and slide-in formats for higher visibility.

Business outcome: Maximum reach for every form with zero development effort, driving higher response volumes.

Real-Time Response Tracking and Submission Analytics

Every form includes a dashboard showing submission counts, completion rates, drop-off points, and individual responses. Teams can see which questions cause respondents to abandon the form and optimize accordingly. Data can be exported to CSV or integrated with analytics tools for deeper analysis.

Business outcome: Data-driven form optimization that improves conversion rates and data quality over time.

Connect Form Responses to Your Existing Tech Stack

Formaly integrates with popular tools like Mailchimp, Slack, Google Sheets, and Zapier. When a new submission comes in, data can automatically flow into your CRM, email marketing platform, or project management tool. This eliminates manual data entry and keeps your systems synchronized.

Business outcome: Automated data workflows that save hours of manual transfer work and reduce errors.

• Speed of form creationThe AI builder generates a complete, usable form in under five seconds from a simple text description.
• Ease of use for non-technical usersNo design skills or technical knowledge required — anyone on the team can create and publish forms.
• Responsive form designAll forms automatically adapt to desktop, tablet, and mobile without any manual configuration.
• Real-time analytics dashboardTeams can monitor submissions and completion rates live, enabling immediate optimization.

• Limited advanced survey logicComplex multi-page surveys with deep branching logic are better handled by dedicated survey platforms.
• No native payment processingFormaly cannot collect payments directly — teams needing order forms must integrate with a third-party tool.
• Smaller template libraryWith 50+ templates, the library is smaller than established competitors who offer hundreds of options.
• Professional RealityFormaly excels at quick, AI-generated forms but lacks the depth needed for enterprise-scale survey research or complex transactional workflows.

Lead Generation for Marketing Teams

Marketing managers can describe their ideal lead capture form — 'a form with name, email, company size, and interest area' — and have it live on their website within minutes. The AI handles question structure, field validation, and responsive design automatically.

Product Feedback Collection

Product teams running beta programs can quickly generate feedback forms that adapt based on user responses. A user who reports a bug sees a different follow-up than one who requests a feature, keeping the form relevant and concise.

Employee Pulse Surveys

HR teams can create weekly or monthly pulse surveys with consistent question structures. The analytics dashboard shows participation rates and sentiment trends, helping leadership spot engagement issues early.

Event Registration and Management

Event coordinators can build registration forms with conditional logic — for example, asking dietary preferences only after a user confirms attendance. Responses flow into a Google Sheet via integration, keeping the attendee list current.

Visit formaly.io and sign up for a free account — no credit card required.

Click 'Create Form' and type a description of the form you need in plain English.

Review the AI-generated form, make any adjustments to questions or logic, and customize the design.

Publish the form and share it via direct link, embed code, or email integration — start collecting responses immediately.