Describe Your Form in Plain Language and Let AI Build It

Instead of starting from a blank canvas, users type a description of what they need — for example, 'a customer satisfaction survey with 5 questions and a rating scale.' The AI generates a complete form with appropriate question types, labels, and layout. This feature eliminates the friction of manual setup and reduces form creation time to under a minute.

Business outcome: Teams can launch data collection initiatives in minutes instead of hours, accelerating time-to-insight.

Start From a Library of Pre-Built, Industry-Specific Templates

Formaly includes 50+ templates covering common use cases like lead generation, event registration, customer feedback, and employee surveys. Each template is designed with best-practice question structures and conditional logic pre-configured. Users can select a template, customize it with AI, and publish immediately.

Business outcome: Reduces form design time by eliminating the need to create question structures from scratch.

Conditional Logic That Adapts Questions Based on Previous Answers

Formaly supports conditional branching that shows or hides questions based on how respondents answer earlier fields. For example, a 'Yes' answer to a product satisfaction question can trigger a follow-up asking for details, while a 'No' answer routes to a different set of questions. This keeps forms concise and relevant for each respondent.

Business outcome: Higher completion rates and cleaner data because respondents only see questions relevant to their experience.

Embed Forms Anywhere — Website, Email, or Social Media

Formaly provides multiple distribution options: embed codes for websites and landing pages, direct links for email campaigns, and shareable URLs for social media. The platform generates responsive forms that work across devices without additional CSS or development work. Teams can also use pop-up and slide-in formats for higher visibility.

Business outcome: Maximum reach for every form with zero development effort, driving higher response volumes.

Real-Time Response Tracking and Submission Analytics

Every form includes a dashboard showing submission counts, completion rates, drop-off points, and individual responses. Teams can see which questions cause respondents to abandon the form and optimize accordingly. Data can be exported to CSV or integrated with analytics tools for deeper analysis.

Business outcome: Data-driven form optimization that improves conversion rates and data quality over time.

Connect Form Responses to Your Existing Tech Stack

Formaly integrates with popular tools like Mailchimp, Slack, Google Sheets, and Zapier. When a new submission comes in, data can automatically flow into your CRM, email marketing platform, or project management tool. This eliminates manual data entry and keeps your systems synchronized.

Business outcome: Automated data workflows that save hours of manual transfer work and reduce errors.

• 75%+ completion rateFormaly reports 75%+ completion rates for conversational forms, compared to a 30% industry average for traditional forms.
• AI-powered form creationYou can describe what you want to learn in natural language, and Formaly's AI generates a conversational form in seconds. It also supports AI follow-up questions and automatic theme/sentiment analysis.
• Import from other toolsFormaly lets you import existing forms from Google Forms, Typeform, or Tally and rebuilds them as conversational surveys, including questions and options.
• Flexible pricing with free creditsFormaly offers a free plan with 50 credits, and paid plans start at $3.50/month (with code PH30OFF). Credits roll over and you only pay for what you use.

• Completion rate claimsThe 75%+ completion rate and 2× more data claims are cited from external research (Ideta Research, Typeform data), but Formaly's own methodology is not detailed on this page.
• Credit costsGenerating a form costs 10 credits, regenerating 5, an AI summary 3, and each chat message a small fraction. The full breakdown is only available on your billing page, not fully disclosed here.
• API and white-labelingAPI access and white-labeled forms are only available on the Pro plan ($35/month with code). The free and starter plans do not include these features.
• Data securityFormaly states responses are scoped to your account and you can export or delete them, but no specific security certifications or compliance details are provided on this page.

Lead Generation for Marketing Teams

Marketing managers can describe their ideal lead capture form — 'a form with name, email, company size, and interest area' — and have it live on their website within minutes. The AI handles question structure, field validation, and responsive design automatically.

Product Feedback Collection

Product teams running beta programs can quickly generate feedback forms that adapt based on user responses. A user who reports a bug sees a different follow-up than one who requests a feature, keeping the form relevant and concise.

Employee Pulse Surveys

HR teams can create weekly or monthly pulse surveys with consistent question structures. The analytics dashboard shows participation rates and sentiment trends, helping leadership spot engagement issues early.

Event Registration and Management

Event coordinators can build registration forms with conditional logic — for example, asking dietary preferences only after a user confirms attendance. Responses flow into a Google Sheet via integration, keeping the attendee list current.

Visit formaly.io and sign up for a free account — no credit card required.

Click 'Create Form' and type a description of the form you need in plain English.

Review the AI-generated form, make any adjustments to questions or logic, and customize the design.

Publish the form and share it via direct link, embed code, or email integration — start collecting responses immediately.