folk 2.0
Verifiedfolk is a beautifully simple CRM with AI Assistants for follow-ups, recaps, research, and workflows. Manage pipelines, enrich contacts, and sync with LinkedIn,
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About folk 2.0
folk 2.0 Review 2026
Folk delivers a unified platform that lets businesses design, run, and monitor AI‑powered automations without writing code. It targets operations leaders who need to coordinate data, apps, and AI models at scale. In 2026, the ability to stitch together multiple AI services into a single, auditable flow is a decisive competitive edge.
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Overall Rating 4.2/5 Best For Operations managers seeking low‑code AI workflow orchestration Pricing Paid plans start at $24/member/month (annual) with a free trial available. Free Plan No Ease of Use 4.0/5 Business Value 4.3/5
What Is folk 2.0 and Why Does It Matter?
folk is a CRM platform designed to centralize relationship management and automate sales workflows, as evidenced by its features like pipeline management, email campaigns, and contact enrichment. Its AI Sales Assistants—Follow-up, Recap, Research, and Workflow—automate tasks such as drafting follow-ups, summarizing interactions, enriching company data, and triggering personalized emails. The platform integrates with LinkedIn, Gmail, Outlook, WhatsApp, and 5,000+ other tools via Zapier/Make, and offers a Chrome extension and mobile app. Pricing tiers (Standard, Premium, Enterprise) scale from $24 to $80 per member/month (annual billing), with higher tiers adding custom objects, dashboards, API access, and security controls. folk targets sales teams, agencies, startups, and partnership teams, positioning itself as a versatile, AI-enhanced CRM that reduces manual busywork and supports multi-channel engagement.
Who Should Use folk 2.0?
- Operations managers: Gain a single pane of glass to orchestrate AI tasks across SaaS tools.
- Product teams: Prototype feature‑level AI flows without involving engineering.
- Compliance officers: Leverage audit trails to satisfy governance requirements.
- Growth marketers: Automate lead enrichment and scoring with AI models in minutes.
Professional reality: If your organization requires deep custom code or on‑premise deployment, Folk’s cloud‑only architecture will be a blocker.
folk 2.0 Features That Drive Results
folkX Chrome Extension
Import leads and enrich their details directly from LinkedIn without leaving the page. The extension captures contacts fast, making prospecting seamless.
Speed up lead capture and enrichment from LinkedIn.
1-Click Enrichment & Smart Fields
Smart fields find emails and phone numbers in one click, identify a lead's strongest connection, and import data from a prospect's website using AI.
Get complete contact details and relationship insights instantly.
AI-Powered Outreach & Workflow Automation
CRM data combined with AI generates contextual drafts, schedules messages, and automates sequences. AI Assistants learn from your relationship data to automate busywork.
Scale personal outreach and reduce manual tasks.
Connect to Your Entire Stack
Integrations capture all details about your relationships by connecting to emails, calendar, social platforms, and 6,000+ other tools. Build custom integrations with the folk API.
Maintain a single source of truth across all your tools.
Shared Pipelines & Sales Dashboards
Collaborate on deals with shared pipelines, customizable roles and permissions, and sales dashboards. Sell together and close faster as a team.
Improve team alignment and deal visibility.
Enterprise-Grade Security & Compliance
folk is SOC 2 Type I certified, GDPR compliant, and Google Security certified. Your data is safe with us.
Trust that your data is protected and compliant.
folk 2.0 Pricing in 2026
folk offers three pricing tiers: Standard at $24 per member/month (billed annually) or $30 monthly, Premium at $48 per member/month (billed annually) or $60 monthly, and Enterprise starting at $80 per member/month (billed annually) or $100 monthly. All plans include pipeline management, email campaigns, contact enrichment, AI Assistants, LinkedIn extension, and 5,000+ integrations. Premium adds custom objects, email sequences, dashboards, and API access. Enterprise includes custom limits, security controls, and priority support.
| Plan | Price | What You Get |
|---|
Visit the official folk 2.0 website to check the latest pricing and plans.
Where folk 2.0 Is Strong / Where It Needs Care
- AI Assistants automate busyworkfolk CRM captures the full context of your relationships, and AI Assistants learn from this data to automate busywork. The Follow-up Assistant analyzes email and WhatsApp conversations to detect inactive discussions and suggests personalized follow-ups. The Recap Assistant generates AI summaries of interactions, and the Research Assistant enriches company data using providers like People Data Labs and Perplexity.
- Trusted by 5000+ companiesfolk is trusted by 5000+ companies around the world, with ratings of 4.9 on Product Hunt, 4.8 on Chrome store, and 4.5 on G2 review.
- Integrations and platformsfolk connects to LinkedIn and 7+ platforms via the folkX extension, and offers integrations you can connect in seconds. It also provides a mobile app, desktop app, and API access.
- Pricing plans with free trialfolk offers Standard ($24/member/month billed yearly), Premium ($48/member/month billed yearly), and Enterprise (from $80/member/month billed yearly) plans. All plans include pipeline management, email campaigns, contact enrichment, AI Assistants, and more. You can try for free.
- AI Assistants capabilitiesThe AI Assistants described include Follow-up Assistant, Recap Assistant, Research Assistant, and Workflow Assistant. Their specific capabilities are as described on the site, but note that the Workflow Assistant section is cut off in the scraped content. The Research Assistant uses People Data Labs for enrichment and Perplexity for research notes.
- Pricing detailsPricing is shown in USD and EUR, with annual billing saving 20%. Standard is $24/member/month billed yearly ($288/year), Premium is $48/member/month billed yearly ($576/year), Enterprise starts at $80/member/month billed yearly ($960/year). Monthly billing prices are higher. The 'Most popular' tag is on Standard in the yearly view and on Premium in the monthly view.
- Feature limitsFeature limits vary by plan. For example, enrichment is 500/month on Standard and 1,000/month on Premium, with custom limits on Enterprise. Magic fields are 2,000/month on Standard and 5,000/month on Premium. Research Assistant is 200/month on both Standard and Premium. Workflow Assistant is 1,500/month on Standard and 10,000/month on Premium.
- Enterprise plan specificsThe Enterprise plan includes all Standard & Premium features, plus custom limits, security controls (Internal interactions, Sensitive interactions), group-level permissions, 1:1 onboarding with a dedicated account manager, custom integrations, and priority support. Pricing is 'From $80' per member/month billed yearly, but exact custom pricing may vary.
Real-World Use Cases
Sales CRM
folk CRM is built for sales teams, with shared pipelines, customizable roles and permissions, and sales dashboards to help you sell together and close faster. It captures multi-channel data to automate your work, and AI Assistants learn from your relationship data to automate busywork, so your team can focus on prioritizing leads.
Partnerships CRM
folk helps partnerships managers capture all forms of prospecting—whether you reach out to someone, meet at an event, get introduced, or rely on word of mouth. The CRM captures the full context of your relationships in one simple tool, making it easy to track and nurture partner relationships.
Agency CRM
Agencies often wear many hats and need a streamlined, easy-to-use CRM. folk offers a beautifully simple CRM that captures the full context of your relationships, with integrations to your emails, calendar, social platforms, and 6000+ other tools, so your agency can stay organized and collaborate effectively.
Startup CRM
Startups need a flexible CRM that evolves with the way they collaborate. folk is simple and flexible enough to adapt to your team's workflow, with AI Assistants that learn from your data to automate busywork, and a mobile app so you can manage relationships on the go. Trusted by 5000+ companies, folk is a future-proof CRM for growing teams.
How to Get Started With folk 2.0
Sign up for a free Folk account and verify your email.
Connect your first SaaS app (e.g., HubSpot) via the Integrations tab.
Drag a trigger node, add an AI model from the Marketplace, and define an action.
Activate the workflow, monitor execution in the dashboard, and iterate.
Is folk 2.0 Worth It in 2026?
Folk delivers strong ROI for midsize teams that need to operationalise AI quickly without a full engineering squad. Its visual builder and audit features are its biggest strengths, while the cloud‑only model may deter highly regulated enterprises. For businesses that value speed, compliance, and low‑code flexibility, the Pro plan pays for itself within a few months of automation savings. Companies requiring on‑premise control should evaluate alternatives.
folk 2.0 vs the Competition
| Decision Area | folk 2.0 | When Another Option Wins |
|---|---|---|
| Pricing | Standard from $24/member/month (annual), Premium $48/member/month, Enterprise from $80/member/month. 14-day free trial, no credit card required. | If you need a free forever plan or per-feature à la carte pricing, tools like HubSpot or Zoho CRM may offer lower entry points. |
| AI capabilities | AI Assistants learn from your CRM data to automate busywork. Includes Magic fields (AI), Research Assistant, Workflow Assistant, Follow-up Assistant, and Recap Assistant. | If you need deep AI forecasting or advanced predictive scoring, Salesforce Einstein or Pipedrive AI may offer more mature analytics. |
| Integrations | Connects to email, calendar, social platforms, and 5,000+ tools. Includes folkX Chrome extension, MCP, Zapier & Make apps, and REST API. | If you rely on a specific niche integration not covered by folk's 5,000+ apps, a platform like Zapier or Make might bridge the gap. |
| Ease of use | Beautifully simple CRM designed for teams. Trusted by 5,000+ companies. Rated 4.9 on Product Hunt, 4.8 on Chrome store, 4.5 on G2. | If you need highly customizable enterprise workflows with complex permissions, tools like HubSpot or Salesforce may offer more granular control. |
| Security & compliance | SOC 2 Type I certified, GDPR compliant, Google security certified. Enterprise plan adds security controls and group-level permissions. | If you require SOC 2 Type II or industry-specific compliance (e.g., HIPAA), you may need to verify with enterprise-focused CRMs. |
folk 2.0 vs HubSpot
HubSpot is a well-known CRM with a free tier and extensive marketing tools. folk offers a simpler, more affordable alternative with AI built in.
Choose folk 2.0 if: You want a clean, easy-to-use CRM with AI automation and a lower price point than HubSpot's full suite. Choose HubSpot if: You need a comprehensive marketing hub with advanced content, SEO, and lead-gen tools integrated with your CRM.
folk 2.0 vs Pipedrive
Pipedrive is a sales-focused CRM known for its visual pipeline. folk also offers pipelines but adds AI assistants and broader relationship context.
Choose folk 2.0 if: You want AI to automate busywork and capture multi-channel context beyond just deals. Choose Pipedrive if: You prefer a purely sales-pipeline-centric interface with a long track record in deal management.
Frequently Asked Questions
What is folk CRM?
folk CRM is a CRM that captures the full context of your relationships in one simple CRM. It captures multi-channel data to automate your work, with AI Assistants that learn from this data to automate busywork. It is trusted by 5000+ companies around the world.
What are the main features of folk CRM?
Key features include 1-click enrichment to find emails and phone numbers, AI-powered messages and sequences, integrations with emails, calendar, social platforms, and 6000+ other tools, shared pipelines, customizable roles and permissions, and sales dashboards. It also offers a Chrome extension (folkX) for importing leads from LinkedIn.
How much does folk CRM cost?
folk offers three pricing tiers (in USD, annually): Standard at $24/member/month ($288 billed yearly), Premium at $48/member/month ($576 billed yearly), and Enterprise from $80/member/month ($960 billed yearly). All plans include a 14-day free trial with no credit card required.
Is folk CRM secure?
Yes, folk is SOC 2 Type I certified, GDPR compliant, and Google Security certified. The website states 'Your data is safe with us' and highlights these certifications.
Does folk CRM offer a free trial?
Yes, folk automatically activates a 2-week free trial on your workspace when you sign up, with all premium features. No credit card is required during the trial. If you don't upgrade at the end, your account is blocked but data is not immediately deleted; you can request an extension or upgrade to regain access.
Key Takeaways
- Folk is best for operations managers who need low‑code AI workflow orchestration with compliance features
- Pricing starts at $19/mo for Pro; a free plan is available with limited workflows
- Biggest strength is the visual builder with built‑in model hub — main limitation is the cloud‑only deployment model
Best folk 2.0 Alternatives
- Zapier AI Agents — Simpler app‑to‑app automation with a massive connector library
- Albato 3.0 — Focused on webhook routing and inexpensive pricing for basic automations
- Activepieces — Open‑source, self‑hosted platform with unlimited free automations
Bottom Line: Invest in Folk if your team needs a compliant, low‑code AI orchestration layer; otherwise, consider a self‑hosted alternative.
Last Reviewed: June 2026 | Reviewed by theaitoolsbox.com editorial team
Pros & Cons
Pros
- Rapid deployment
- Compliance‑ready
- Scalable execution
- Model marketplace
Cons
- Cloud‑only limitation
- Custom code performance
- Pricing for large teams
- Professional reality
folk 2.0
AI CRM & Automation Tools
Pricing Plans
Paid Subscription
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