Attio: The CRM for Agentic Revenue — Pricing, Agents & Workflows

Agentic revenue orchestration

Attio's platform uses AI agents that work around the clock to build pipeline, advance deals, and grow accounts. Agents can prospect, reach out to buyers, enrich leads, score ICP fit, and route leads to the right rep automatically.

Leads are picked up and qualified before they cool off, so reps engage at the right time with the right context.

Customizable workflow automations

The Workflows Platform lets you trigger actions on record creation, run web research agents, score leads for ICP fit, route by segment, and enroll in sequences. You can build pipeline, run sales motions, forecast revenue, and retain accounts.

Every sales motion runs your way, with agents briefing meetings and keeping deals moving automatically.

Ask any revenue question

Attio provides instant answers to revenue questions like weekly closed-won deal value, using tools that search attributes and execute SQL queries across your data. It also flags deals at risk by detecting warning signs like stalled legal or passed close dates.

You walk into reviews with quota coverage, deal velocity, and potential risks already mapped.

Proactive account monitoring

Agents track the whole book, spotting shifts early—like role changes, new funding rounds, upcoming renewals, or usage spikes. They draft email suggestions for saves, upsells, or renewals for you to approve.

You keep more revenue and grow what's rising, acting weeks before the call.

Enriched and qualified leads

Every lead is enriched with web research and scored for ICP fit. The system identifies accounts with high ICP scores, new execs, warm intros, and funding events, and sends personalized follow-up emails.

Reps know when and why to engage, so they close faster.

Call intelligence and auto-summaries

Attio includes call intelligence, meeting transcripts, and auto-summaries. It can find past demo calls and create follow-up tasks automatically, keeping deal context fresh.

Reps skip the review scramble and stay prepared for every meeting.

• AI-Native CRM PlatformAttio is positioned as the CRM for agentic revenue, with AI deeply integrated into the core platform. Features like 'Ask Attio' allow users to search and create with AI, and the platform includes AI agents that can research, enrich, and score leads automatically. The product demo shows an AI agent responding to a user's question about which deals to focus on, pulling from notes and emails, and even running commands to update records.
• Workflows and AutomationThe Workflows Platform enables orchestration of revenue motions, including sequences for personalized outreach, call intelligence for recording and analyzing meetings, and insights for real-time reporting. Users can build custom agents and automations, as evidenced by the example of a web agent enriching leads and a custom agent scoring ICP fit, then routing leads to appropriate sequences.
• Flexible Pricing and Generous Free TierAttio offers a free plan with up to 3 seats, real-time contact syncing, and automatic data enrichment, with no credit card required. Paid plans start at £27 per user/month (annual billing) for Plus, and £59 per user/month for Pro, which includes Call Intelligence, sequences, permission controls, and advanced reporting. Enterprise plans offer custom pricing with unlimited objects and teams.
• Data Model and EnrichmentAttio provides a flexible data model with custom objects, attributes, and records. The platform includes company enrichment (name, description, logo, category, social) and communication intelligence features like first/last interaction tracking and connection strength. Users can sync and enrich data, and the platform supports up to 1,000,000 records on the Pro plan.

• Integrations and EcosystemAttio mentions an 'Ecosystem' section with 'Apps & integrations' and a 'Developer Platform' with MCP, API, and SDK. The page mentions 'Connect all your favorite tools' but does not enumerate which tools are supported. Avoid claiming specific integrations like Salesforce or HubSpot unless verified elsewhere.
• Pricing Details and CurrencyPricing is shown in British Pounds (£) with monthly and annual billing options. The free plan is £0, Plus is £34/month or £27/month annually, Pro is £74/month or £59/month annually, and Enterprise is custom. Additional workspace credits are available for purchase (e.g., +5,000 credits for £70/month or £55/month annually). Note that these prices are in GBP, not USD, and may vary by region.
• AI Agent CapabilitiesWhile Attio showcases AI agents that can research, enrich, and score leads, the exact scope of autonomous actions is not fully detailed. The demo shows an agent running commands like 'search-notes-by-metadata' and 'update-record', but it's unclear if agents can perform all actions a human can. Avoid overstating capabilities like fully autonomous deal closure without evidence.
• Email and Communication FeaturesAttio includes email sync (1 account per user on Free/Plus, 2 on Pro, 3+ on Enterprise), email limits (200 emails/mo on Free, 1,000 on Plus, unlimited on Pro/Enterprise), and bulk email sending (10 at once on Free, 50 on Plus/Pro/Enterprise). Features like auto-labeling, auto-summaries, and removing 'Sent with Attio' are available on paid plans. However, the exact email provider integrations (e.g., Gmail, Outlook) are not specified.

Lead Triage & Routing

Attio's Workflows Platform automatically enriches new leads with web research, scores them for ICP fit, and routes them to the right rep or sequence based on segment — so leads never go cold.

Deal Management & Risk Alerts

Agents monitor pipeline stages, flag deals at risk (e.g., close dates passed, stalling in legal), and surface new stakeholders or competitor moves before your next call.

Revenue Forecasting & Reporting

Ask any revenue question — like 'What is the estimate of this week's closed-won deal value?' — and Attio runs SQL queries across your data to deliver instant answers and reports.

Account Retention & Expansion

Track account health signals like usage spikes, role changes, and funding rounds. Attio drafts email suggestions for upsells or renewals, ready for you to approve and send.

Sign up for the free tier and invite your team.

Import contacts from CSV or your existing CRM.

Define custom entities and relationships that match your business model.

Build a simple workflow to automate follow‑up tasks and start tracking pipeline health.