Lusha is the B2B data and intelligence layer for GTM teams and AI agents: 515M+ verified contacts, 29M+ companies, 26 buying signals, MCP, API, and CRM integrat
Lusha functions as a lead Generation workflow layer for users who need AI support inside a repeatable task, process, or content system. Its value is strongest when the buyer understands the job it should improve, the quality standard it must meet, and the surrounding tools it needs to connect with. For business use, Lusha should be judged by workflow fit, output reliability, review effort, and whether it reduces manual work without creating new risk.
Jump to the pricing, features, pros and cons, comparisons, FAQs, and alternatives.
Overall Rating: 4.2/5 | Free Plan: Free, trial, open-source, or entry access may vary
Best For: teams, creators, operators, founders, and specialists evaluating lead Generation for recurring business or productivity workflows
Pricing: pricing depends on current plan, usage, seats, model access, and workflow volume | Ease of Use: 4.1/5 | Business Value: 4.2/5
Last Tested: June 2026 | Version: Latest
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Lusha positions itself as a B2B data and intelligence layer for go-to-market teams and AI agents, built on 515M+ verified contacts and 29M+ companies enriched with 26 buying signals refreshed weekly. Its strategic role is to unify prospecting, enrichment, and buying-signal intelligence across the tools teams already use. The platform combines a Search layer holding verified contact and company data with a Deep Intelligence layer that scores the market against a company's ICP, CRM, contacts, searches, and closed-won deals. Lusha emphasizes consistent records across its Chrome extension, API, MCP, and CRM integrations, so the same contact appears in Salesforce, HubSpot, or an AI assistant. It also highlights compliance and security credentials including ISO 27701, ISO/IEC 42001, SOC 2 Type II, GDPR, and CCPA. Pricing uses credits, with verified emails at 1 credit and phone numbers at 5 credits, and a Free plan offering up to 40 credits per month.
Professional reality: Lusha's credit-based pricing means phone numbers cost 5 credits each versus 1 credit for emails, so teams focused on phone outreach will burn through credits five times faster, and per-user credit limits are only available on Scale plans.
Lusha Search holds 515M+ verified contacts, 165M+ emails, 117M+ direct dials and 29M+ companies, with 77 fields per record and 26 buying signals refreshed weekly. Job changes, funding, hiring surges and leadership moves arrive as dated events on named companies, not anonymous intent.
Build on a verified data foundation with global reach and GDPR-compliant coverage.
Deep Intelligence scores the market against your ICP, your CRM, your contacts, your searches and your closed won deals. It returns the accounts to work, the people to reach, and the next action, ranked for your business, using 7 predictive models, 26 buying signals, 10,000+ lookalikes and AI recommendations.
Get a list that is both accurate and yours, not the same list every customer receives.
Claude, ChatGPT or any MCP-compatible assistant searches the same database your team uses, inside the conversation. No copy paste, no export, and the agent sees the same 26 signals you do. Claude now connects directly to Lusha's verified B2B data.
Your agent works from the same records and refresh cycle as your team.
The Lusha API lets you query contacts, companies and signals from your own code, and push enriched records into Salesforce, HubSpot, n8n or a warehouse, keeping them current without anyone re-running an export. Automations also connect with Clay, Make, n8n and Zapier.
Run workflows and plays with accurate data across your existing stack.
Fill in missing emails, phone numbers and company details in your CRM, CSV lists, through the API, or directly in Claude and ChatGPT. The six GTM jobs are enrichment, inbound, prospecting, lead scoring, lookalikes and territories.
Enrich inbound leads, score and route every lead without anyone touching it.
Lusha is accredited ISO 27701 for privacy information management, certified for ISO/IEC 42001 AI Management System (AIMS), independently audited for SOC 2 Type II, and GDPR certified by ePrivacyseal GmbH with CCPA validated by TrustArc. One database, one refresh cycle, one set of certifications, whether the record arrives in a browser tab or an API call.
Check every certificate yourself on the trust center.
Lusha uses a credit-based pricing system where you only pay for what you need. Revealing a verified email address costs 1 credit, while revealing a phone number costs 5 credits. The Free plan provides up to 40 credits per month, along with access to basic prospecting features, the browser extension, and CRM integrations. Credits can be added anytime through account settings, and upgrades take place immediately. For teams larger than 5 users, you must contact the Sales team. Credit usage limits per user are available on Scale plans. Plans renew automatically, and unused credits may not roll over on monthly plans.
| Plan | Price | What You Get |
|---|
Visit the official Lusha website to check the latest pricing and plans.
Fill in missing emails, phone numbers, and company details for inbound leads directly in your CRM, CSV lists, through the API, or inside Claude and ChatGPT. Lusha's verified data helps you complete records automatically so your team can qualify and route leads faster. For teams already using enrichment tools, Clearbit and Hunter.io are related options in this category.
Build targeted prospect lists using 515M+ verified contacts and 29M+ companies, enriched with 26 buying signals refreshed weekly. Deep Intelligence scores the market against your ICP, CRM, contacts, searches, and closed-won deals to return the accounts to work and the people to reach. ZoomInfo and LeadIQ are comparable prospecting platforms.
Lusha's Deep Intelligence layer uses 7 predictive models and 26 buying signals to score the market against your ICP, CRM, contacts, searches, and closed-won deals. It ranks the accounts to work, the people to reach, and the next action for your business. Clodura.AI and Autobound.ai also offer AI-driven lead scoring capabilities.
Claude, ChatGPT, or any MCP-compatible assistant searches the same verified B2B database your team uses, inside the conversation. No copy-paste or export needed, and the agent sees the same 26 buying signals you do. The contact you reveal in the Chrome extension is the same record your AI agent returns through MCP and the same one that lands in Salesforce. Clay and B2B Rocket are related tools for AI-powered GTM workflows.
Define the exact lead Generation workflow Lusha should support.
Compare it with closely related AI tools in the same category before committing.
Set review rules for accuracy, privacy, brand voice, compliance, and final approval.
Connect useful outputs to the wider stack instead of leaving them inside the AI tool.
Lusha is worth it when lead Generation is a repeated workflow and the tool meaningfully reduces manual work, improves quality, or speeds up execution. It is less compelling when the use case is occasional, unclear, or too sensitive to trust without heavy review. The strongest ROI comes from pairing the tool with clear process ownership and relevant business systems.
| Decision Area | Lusha | When Another Option Wins |
|---|---|---|
| Data coverage | 515M+ verified contacts, 29M+ companies, 77 fields per record, 165M+ emails, 117M+ direct dials | If you need coverage beyond B2B contacts or a different data specialty, tools like <a href="https://theaitoolsbox.com/tool/zoominfo-review/">ZoomInfo</a> or <a href="https://theaitoolsbox.com/tool/cognism-review/">Cognism</a> may fit different regional or vertical needs |
| Buying signals | 26 buying signals refreshed weekly, delivered as dated events on named companies (job changes, funding, hiring surges, leadership moves) | If you want intent data layered into a broader sales engagement suite, <a href="https://theaitoolsbox.com/tool/leadiq-review/">LeadIQ</a> or <a href="https://theaitoolsbox.com/tool/clodura-ai-review/">Clodura.AI</a> may be worth evaluating |
| AI agent access (MCP) | Verified B2B data in Claude, ChatGPT, and any MCP client β the same database your team uses, inside the conversation | If you prefer a workflow-automation-first approach without MCP, <a href="https://theaitoolsbox.com/tool/clay-review/">Clay</a> or <a href="https://theaitoolsbox.com/tool/instantly-review/">Instantly</a> may suit different automation styles |
| Enrichment workflow | Enrich in CRM, CSV, API, or directly in Claude and ChatGPT; one database, one refresh cycle across tools | If you need a lightweight email-finding tool for smaller lists, <a href="https://theaitoolsbox.com/tool/hunter-io-review/">Hunter.io</a> or <a href="https://theaitoolsbox.com/tool/snov-io-ai-review/">Snov.io AI</a> may be simpler for basic enrichment |
| Compliance & certifications | ISO 27701, ISO/IEC 42001 (AIMS), SOC 2 Type II, GDPR certified by ePrivacyseal GmbH, CCPA validated by TrustArc | If your procurement requires a different certification mix or regional privacy validation, compare with <a href="https://theaitoolsbox.com/tool/cognism-review/">Cognism</a> or <a href="https://theaitoolsbox.com/tool/clearbit-review/">Clearbit</a> |
ZoomInfo is a well-known B2B data platform. Lusha positions itself as a B2B data and intelligence layer for GTM teams and AI agents, with 515M+ verified contacts, 29M+ companies, 26 buying signals refreshed weekly, and MCP access in Claude, ChatGPT, and any MCP client.
Choose Lusha if: You want verified B2B data accessible directly inside Claude, ChatGPT, or any MCP client, plus enrichment across CRM, CSV, API, and browser extension from one database. Choose ZoomInfo if: You are evaluating broader sales intelligence platforms and want to compare coverage, signals, and workflow fit against your existing stack.
Clay is a workflow automation tool often used alongside data providers. Lusha offers a Workspace, API, MCP, Chrome extension, and integrations with CRMs (Salesforce, HubSpot, monday, Zoho) and automations (Clay, Make, n8n, Zapier).
Choose Lusha if: You want verified B2B contact and company data with 26 buying signals refreshed weekly, accessible via API, MCP, or directly in your CRM and automation tools. Choose Clay if: You primarily need a flexible automation canvas and prefer to bring your own data sources into it.
Lusha is a B2B data and intelligence layer for GTM teams and AI agents. It provides 515M+ verified contacts and 29M+ companies, enriched with 26 buying signals refreshed weekly, and is trusted by 280,000+ go-to-market teams.
Lusha uses credit-based pricing: revealing a verified email address costs 1 credit, and revealing a phone number costs 5 credits. The Free plan provides up to 40 credits per month, and you can purchase additional credits anytime through your account settings.
Lusha integrates with CRMs like Salesforce, HubSpot, monday, and Zoho; automation platforms like Clay, Make, n8n, and Zapier; AI assistants including Claude, ChatGPT, Gemini, and Perplexity; and offers a direct MCP, API, and Chrome extension.
Lusha is accredited for ISO 27701 privacy information management, certified for ISO/IEC 42001 AI Management System (AIMS), SOC 2 Type II audited, and compliant with GDPR (certified by ePrivacyseal GmbH) and CCPA (validated by TrustArc).
Lusha offers 515M+ verified contacts, 29M+ companies, and 26 buying signals refreshed weekly, with a data framework combining a Search layer and an Intelligence layer that scores the market against your ICP. For alternatives, you can explore ZoomInfo, Cognism, or Clearbit.
Bottom Line: Lusha is a useful lead Generation option when the workflow is real, repeated, and worth improving. It delivers the most value when buyers compare it against related AI tools, connect it to the wider stack, and keep human review in the loop.
Last Tested: June 2026 | Reviewed by theaitoolsbox.com editorial team
Lusha's Premium plan costs $299.95 USD per month billed yearly, with 40,800 credits per year granted upfront.
Yes, Lusha's Free plan costs $0 per month and includes 40 credits per month, 1 seat, and no credit card required.
Lusha provides 515M+ verified contacts and 29M+ companies, enriched with 26 buying signals refreshed weekly.
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Basic features included
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