Swap products into winning creatives

Katalist's product swap engine drops your real product into any existing video or shot. Upload a reference image and Katalist replaces the item while keeping its exact shape, label, and colors, matched to the scene's lighting and scale. No reshoots, no re-edits—just a prompt.

Rerun one winning creative across every SKU in your catalog, maximizing ad performance without additional production time.

Keep the same face and look across every shot

Cast a character once from a reference image, and Katalist maintains the same face and appearance throughout the entire storyboard and video. Want a different actor? Swap the reference and regenerate. You can also replace just the voice or lip-sync for localization.

Launch new products or enter new markets with consistent, professional creatives that feel like one cohesive campaign.

From brief to full UGC video in 5 minutes

Write a script directly in Katalist or import your own. Katalist breaks it into shots and generates a storyboard with consistent characters and scenes. You can refine each shot, adjust framing, and regenerate anything you don't like before turning it into video.

Produce a full UGC video from a brief in just 5 minutes, and a full product promo video in 24 hours—no reshoots ever.

Scale winning creatives across multiple SKUs and clients

Manage creative across every client from one place. Katalist lets you scale a single winning video across multiple products and clients, helping you ship more variations per brief at a much higher quality—without adding headcount or production time.

Turn 'client wants a change' into a 60-second prompt fix, and launch 70+ ad variants in a week.

Access top AI video models and export in every format

Katalist integrates with Runway Gen-4, Google Veo 3.2, Kling Pro & Standard, Pixverse v4, WAN-I2V, Sora 2, and LTX-2 for video generation. Export in every format your channels need, including ZIP, PPT, and video, with Adobe Premiere Pro and Final Cut Pro integration on higher tiers.

Create high-quality, channel-ready content with the latest AI technology, and deliver in the formats your workflow requires.

Real-time team collaboration and approval workflows

Katalist supports real-time team collaboration on Unlimited and Enterprise plans, with unlimited projects and custom characters. You review every shot before export, ensuring nothing ships unless it looks right. The platform is built for agencies and marketers managing multiple clients.

Streamline approvals and keep every stakeholder aligned, cutting production time in half as reported by Publicis Groupe Slovenia.

• Product Swap EngineKatalist's product swap engine lets you drop your real product into any winning creative. Upload a reference image and Katalist replaces the item in a shot or video with your product, keeping its exact shape, label, and colors while matching the scene's lighting and scale. This allows you to refresh a winning ad with a new product, launch new SKUs, and scale across your portfolio without reshoots.
• Brief-to-Video in 24 HoursKatalist turns a script into a full UGC or product promo video in as little as 24 hours. You can write or import a script, and Katalist breaks it into shots, generates a storyboard with consistent characters, and lets you refine each shot. This dramatically reduces production time—one client reported their production time was cut in half.
• Character & Voice ReplacementKatalist allows you to replace characters and voices in existing videos. You can swap in a new character or just their voice, and even localize videos for new markets with a new lip-sync. This makes it easy to adapt winning creatives for different audiences or client requests without re-shooting.
• Scale Across PortfolioKatalist is built for agencies and performance teams to manage creative across multiple clients from one place. You can scale a single winning video across multiple SKUs and clients, ship more variations per brief, and handle client change requests with a simple prompt—no need for re-edits or endless approval rounds.

• Pricing & PlansKatalist offers a 7-day free trial with unlimited generations. Paid plans start at $19/month for Essential (200 image credits, 700 video credits, 5 projects, 1 custom character), $39/month for Pro (700 image credits, 1500 video credits, 20 projects, 10 custom characters), and $99/month for Unlimited (unlimited image generations, 3000 video credits, unlimited projects and characters). Annual billing is available at a discount. Enterprise plans are custom-priced.
• Video Models & CreditsKatalist supports multiple video generation models including Runway Gen-4, Google Veo 3.2, Kling Pro & Standard, Pixverse v4, WAN-I2V, Sora 2, and LTX-2. Video credits are consumed per generation, and the number of credits varies by plan. Image credits are separate and used for storyboard and image generation.
• Integrations & ExportKatalist integrates with Adobe Premiere Pro (on Pro and Unlimited plans) and offers export options including ZIP, PPT, and video formats. Enterprise plans add Final Cut Pro export, real-time collaboration, and API access. The free trial includes all creative features but with plan-specific limits.
• Product RealismKatalist claims products look real in videos because it works from your actual product photos, preserving true shape, label, and colors matched to the scene's lighting and scale. However, you must review every shot before export to ensure quality. The website does not provide specific examples of product swap results or guarantee perfect realism in all cases.

Refresh Winning Creatives

Katalist's product swap engine lets you take a video that performed well in the past and drop a new product into it. Upload a reference image of your real product and Katalist replaces the item in the shot or video, keeping its exact shape, label, and colors while matching the scene's lighting and scale. No reshoots, no re-edits—just a prompt.

Launch New Products Faster

Instead of starting from scratch, launch a new product with what you know is a winner. Start with a script or import one, generate a storyboard with consistent characters, and turn it into a full product promo video in as little as 24 hours. Scale across every SKU in your catalog with zero reshoots.

Localize Videos for New Markets

Opening a new market? Need a new lip-sync? Katalist lets you adjust winning videos from existing markets to fit new audiences. Replace characters and voices while keeping visual consistency, so you can quickly adapt your best-performing creatives for different regions without starting over.

Manage Client Changes Instantly

For agencies and marketers, Katalist turns 'client wants a change' into a 60-second prompt fix. Swap a product, change a frame, or adjust any detail with a simple text prompt—no re-shoots, no re-edits, no endless approval rounds. Manage creative across every client from one place, shipping more variations per brief at higher quality.

Sign up for the free trial at katalist.ai – only an email is required.

Upload your script in .fdx, .pdf, or plain text; the tool parses it and creates a scene-by-scene outline.

Define your main characters’ appearance and pick environments from the library; assign them to the appropriate scenes.

Review the auto-generated shot list, adjust camera angles and annotations, then export the storyboard as a PDF or share the live link with your team.