Curated Journalist Database with Smart Filters

JournoPitch maintains a vetted database of UK journalists, categorised by beat, publication type, and geographic focus. Users can filter by keywords in recent articles, journalist name, or outlet. The database is updated regularly to remove inactive contacts.

Business outcome: PR teams reduce list-building time by up to 60% and improve pitch relevance.

AI Pitch Generator Based on Journalist History

When you select a journalist, the tool analyses their recent articles and suggests personalised pitch angles. It highlights topics the journalist has covered, their preferred tone, and recent bylines — helping you craft a pitch that feels researched, not templated.

Business outcome: Higher reply rates from journalists who receive relevant, personalised story suggestions.

Campaign Tracking and Follow-Up Reminders

Each pitch is logged in a campaign dashboard that tracks opens, replies, and follow-up status. The system sends reminders when a follow-up is due, based on journalist response patterns. Users can see which pitches are performing best.

Business outcome: PR teams maintain consistent follow-up cadence without manual spreadsheet tracking.

Shared Media Lists for Team Collaboration

Teams can build and share media lists within the platform, assigning journalists to specific campaigns. List permissions allow managers to control who can edit or view contacts. Changes sync in real time across the team.

Business outcome: Agencies and in-house teams avoid duplicate outreach and maintain a single source of truth for media contacts.

Pitch Performance Analytics

The analytics dashboard shows open rates, reply rates, and coverage secured per campaign. Data can be filtered by journalist, publication, or pitch topic. Exportable reports support client reporting and internal performance reviews.

Business outcome: PR managers measure ROI on outreach efforts and refine pitching strategies based on data.

Email Integration and CRM Sync

JournoPitch connects with Gmail and Outlook for direct pitching from the platform. CRM sync options let users log outreach activity in their existing sales or PR tools. The integration reduces context switching during busy campaign periods.

Business outcome: PR teams maintain workflow continuity and keep outreach records centralised.

• UK journalist accuracyThe database is actively maintained with verified UK journalists, reducing bounce rates and irrelevant contacts.
• AI pitch personalisationPitch suggestions are based on actual journalist writing patterns, not generic templates — leading to better engagement.
• Campaign organisationThe campaign dashboard provides a clear overview of outreach status, making it easy to manage multiple stories simultaneously.
• Team collaborationShared media lists and permissions prevent outreach conflicts and keep large PR teams aligned.

• Limited geographic coverageThe database is heavily UK-focused; international PR teams will find the journalist pool insufficient.
• No media monitoringJournoPitch focuses on outbound pitching only — there is no built-in monitoring for coverage or brand mentions.
• Smaller database than incumbentsWith around 10,000 journalists, the database is smaller than established tools like Cision or Muck Rack.
• Professional RealityIf your PR strategy relies on global media coverage or requires integrated monitoring and reporting, JournoPitch will need to be paired with other tools.

Tech startup product launch

A startup launching a new SaaS product uses JournoPitch to find UK tech journalists who have covered similar launches. The AI pitch generator suggests angles based on each journalist's recent articles, increasing the chance of coverage.

Agency managing multiple clients

A PR agency handling five clients uses shared media lists to assign journalists to specific campaigns. The team avoids double-pitching and tracks which client stories are gaining traction through the analytics dashboard.

B2B company thought leadership

A B2B firm wants to place thought leadership articles in trade publications. The team uses JournoPitch to identify editors covering their industry and sends personalised pitches referencing the editor's past articles.

Freelance PR consultant scaling

A freelance PR consultant takes on three new clients and uses JournoPitch to build separate media lists for each. The campaign tracking feature helps them manage follow-up timing across all clients without dropping any.

Sign up for the free plan at journopitch.co.uk and complete your profile with your industry and target publications.

Use the search filters to find journalists covering your niche — filter by beat, publication, or keywords in recent articles.

Select a journalist and review the AI-generated pitch suggestions based on their writing history. Personalise the draft with your specific story angle.

Send your first pitch through the platform and monitor the campaign dashboard for opens, replies, and follow-up reminders.