Frase

Automated Content Brief Generation

This feature analyzes the top 20 search results for a target query and automatically extracts key headings, questions, statistics, and external links. It then compiles this data into a structured content brief, providing a roadmap for writers.

Business outcome: Reduces the time spent on manual research and brief creation by up to 70%, allowing content teams to produce more briefs faster.

Real-time Content Score & Improvement Suggestions

As content is written, Frase provides a real-time 'Content Score' based on competitor analysis and offers suggestions for optimization. It identifies missing topics, keywords, and questions that are present in high-ranking pages.

Business outcome: Improves the on-page SEO factor of finished articles, leading to higher search engine rankings and increased organic traffic.

AI Content Generation Suite

The integrated AI writer (an add-on) assists in generating paragraphs, rephrasing text, or expanding on points directly within the editor. This includes various templates for intros, conclusions, and specific sections informed by the brief.

Business outcome: Accelerates content creation, especially for repetitive tasks, allowing writers to focus on refining and adding unique value.

Automated Topic Research and Cluster Mapping

Frase can identify related topics and questions around a core keyword, helping businesses build comprehensive topical clusters. This supports a broader content strategy for establishing authority in a niche.

Business outcome: Enables businesses to build robust content hubs, improving overall domain authority and organic visibility for a wider range of keywords.

In-depth Competitor Content Analysis

The platform visually breaks down top-ranking articles, highlighting their structure, word count, and key themes. This allows strategists to understand the competitive landscape for any given query.

Business outcome: Provides actionable intelligence for crafting content that effectively competes with and surpasses current top performers in search results.

Extracting People Also Ask (PAA) Questions

Frase automatically scrapes and organizes 'People Also Ask' questions directly from the SERP, alongside other relevant questions from forums and Q&A sites. This ensures content directly addresses user queries.

Business outcome: Helps content rank for featured snippets and improves user engagement by directly answering common questions, boosting value and authority.

• End-to-end content loopFrase runs the entire content lifecycle in one platform: audit, research, writing, publishing, and monitoring. It crawls your site, scores pages for SEO and AI readiness, drafts fixes, publishes to your CMS, and tracks rankings and AI citations daily.
• AI Visibility monitoringFrase tracks where AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI cite your brand. It alerts you when a competitor takes an AI answer you previously held, so you can act before losing qualified leads.
• Brand voice consistencyFrase reads your published work and learns how your team writes. Drafts come back sounding like you, not a stock model wearing your logo, ensuring every piece of content matches your brand's tone and style.
• Multilingual native writingFrase writes natively in 70+ languages, never translated. This allows you to create authentic, localized content for global audiences without losing nuance or quality.

• Pricing and plansFrase offers a Starter plan at $39/month billed yearly or $49 month-to-month, with 1 seat, 1 site, 10 articles and 50 audit pages per month. Higher plans (Professional, etc.) are mentioned but specific pricing is not shown on the scraped pages.
• IntegrationsFrase publishes to WordPress, Webflow, Sanity, and Wix, or hosts on FraseCMS. It also offers an MCP server, CLI, and API for use in AI tools like Claude and Cursor. No other integrations are listed.
• Autonomy featureFrase can earn the right to publish on its own, one content type at a time, while you stay in control. The exact mechanics of how autonomy works are not detailed in the scraped content.
• Free tools and comparisonsFrase provides free tools like GEO Score Checker, AI Visibility Checker, and Agent Readiness Checker. It also offers comparisons vs Semrush and Surfer SEO, but specific comparison details are not included in the scraped pages.

Audit Your Site for SEO & AI Readiness

Frase crawls your site page by page, scores each one for SEO and AI readiness, and ranks fixes by impact. You see exactly what's costing you before changing a thing — the first step to winning in both Google and AI search.

Draft Content in Your Brand Voice

Frase reads your published work and learns how your team writes. Drafts come back sounding like you, not a stock model wearing your logo. Every draft is scored against what actually ranks and gets cited, with gaps called out before you publish.

Publish to Your CMS or FraseCMS

One click sends your finished content live to WordPress, Webflow, Sanity, or Wix — or host it on FraseCMS, where the page keeps the research it was built from. Every page that goes live becomes something to optimize.

Monitor Rankings and AI Citations

Frase tracks how you rank on Google and where AI engines cite you across ChatGPT, Perplexity, Claude, Gemini, and Google AI. When a page starts slipping, Content Guard drafts the revision and waits for your approval — so you stop finding out last.

Sign up for an account and install the browser extension for quick access to SERP analysis.

Create a new document by inputting your target keyword to generate an initial content brief.

Review the generated brief, customize sections, and refine the outline based on your content strategy.

Begin writing or optimizing content within the Frase editor, utilizing the real-time content score and suggestions for improvement.