Bland AI

Reliability on every call

Bland runs entirely on your own infrastructure for maximum security. Every model is custom-made for phone calls, so your data never goes through third parties. There are no sudden changes to your model, pricing, or terms of service.

Your data stays yours, with no third party touching a single call.

Build production-ready agents with no experience

Tell Norm what you want to build. No voice AI experience needed. You can draft an agent with a pathway, calendar integration, SMS confirmation, voice selection, and CRM integration.

Launch a fully functional voice agent without writing code.

Test every scenario before going live

Run tests on every edge case before hitting production to ensure every call goes smoothly. The platform supports staging rollouts and reports on scenarios, failures, fixes, and reruns.

Catch issues before they affect real customers.

Deploy one agent across many channels

Customer interactions work across Voice, SMS, iMessage, and Web Chat. Unified memory means your agent never loses context regardless of channel.

Consistent, context-aware conversations on every channel.

See exactly what happens, every time

Watch calls in real time for enterprise-grade QA. Every call is transcribed, scored, and searchable, so you can spot failure points and surface trends.

Improve agents with data from real conversations.

Plugs into your existing stack

Works with your current telephony, CRM, and scheduling stack. Bring any software or tool with zero friction, including Twilio, Salesforce, HubSpot, Slack, Zapier, Genesys, Five9, and more.

Deploy without replacing your current tools.

• All-inclusive per-minute pricingBland's per-minute rate covers the LLM, STT, and TTS in one number, with no token charges and no model-provider pass-throughs. Telephony is billed separately at pass-through cost. Plans start at $0.14/min with no platform fee for developers, and rates drop to $0.11/min for high-volume plans.
• Enterprise-grade security and complianceBland is audited for SOC 2 Type II, HIPAA BAA, and PCI DSS V4.0. It offers AES-256 encryption at rest, TLS 1.3 in transit, HSM-backed keys, role-based access control with least privilege, MFA on production systems, and data residency options in US, EU, and APAC.
• Proven revenue impactCustomers report significant results: MyPlanAdvocate added $40M in five months, American Way Health generated $430M+ in additional annual revenue, and IHFA saved $750K by retiring their IVR. These outcomes are documented in customer stories on the site.
• Fast enterprise deploymentBland's enterprise deployments go live in production in 30 days, with a structured timeline: discovery and scoping on day 1, build phase on day 7, first end-to-end run on day 14, dry run and safety locks on day 21, and live production on day 30.

• Pricing comparison claimsBland's pricing page compares its rates to Vapi and Retell, stating that their advertised per-minute rates are platform fees only, and that adding LLM, STT, TTS, and telephony brings typical stacks to $0.13-$0.30/min on Vapi and $0.11-$0.25/min on Retell. These figures are Bland's own estimates and should be verified independently.
• Latency claimsBland claims 400 ms latency versus an industry average of 1,240 ms, but the source of the industry average is not specified. This metric may vary based on use case and configuration.
• Call volume statisticsThe site states '599,211,620 calls resolved to date' but does not specify the time period or methodology for counting 'resolved' calls. This number should be treated as a marketing metric.
• Integration listBland lists integrations with Twilio, Salesforce, HubSpot, Slack, Notion, Zapier, Genesys, Five9, NICE CXone, Talkdesk, Amazon Connect, Make, Calendly, Cal.com, Pipedream, SIP, and Bland SMS. However, the depth of each integration (e.g., two-way sync, triggers) is not detailed on the page.

IVR Replacement

Retire the press-1 phone tree. Callers say what they need in plain language, and the agent routes, resolves, or books it in one conversation.

AI Call Center

Stand up an AI call center that answers thousands of calls at once, around the clock, without adding headcount.

Inbound Call Agent

An inbound call agent greets every caller, verifies identity, answers questions, and hands complex cases to your team with full context.

Outbound Call Agent

Outbound call agents qualify leads, confirm appointments, and follow up on every account, politely and at scale.

Sign up on the Bland AI website and generate an API key.

Upload a base recording and select a preset or create a custom profile.

Integrate the API endpoint into your content workflow or use the web UI for one‑off edits.

Monitor usage in the dashboard and adjust minutes allocation as needed.