Generate images from text prompts with multiple style modes

The core feature allows users to create images from descriptive prompts. It offers three distinct modes: 'Vivid and natural' for realistic output, 'Detailed & dynamic' for more complex scenes, and 'Stylised illustration' for artistic results. This flexibility supports a range of business use cases, from product concepts to brand illustrations.

Business outcome: Enables rapid visual prototyping and content creation without external design resources.

Create short AI-generated videos from text or images

The platform extends beyond still images, allowing users to generate 8-second videos. This feature is valuable for creating engaging social media clips, short promotional loops, or dynamic website elements. The generation process offers 'Fast' and 'Standard' speed options, with standard mode taking several hours.

Business outcome: Adds a video dimension to content strategy, increasing engagement across digital channels.

Enhance, remix, or reimagine existing images

Users can upload an image and use the AI to enhance, remix, or reimagine it. This supports tasks like updating product photos, creating variations of existing designs, or refreshing old visual assets. The feature is accessible directly from the creation interface.

Business outcome: Streamlines asset refresh workflows and enables creative iteration on existing brand materials.

Control output dimensions for different platforms

The tool provides a range of aspect ratio options, including 1:1 (Square), 7:4 (Horizontal), 4:7 (Vertical), 3:2, and 2:3. This allows teams to generate images optimized for specific use cases like social media posts, website banners, or mobile-first content.

Business outcome: Ensures visual assets are correctly formatted for each channel, reducing manual resizing time.

Get AI-suggested prompts to overcome creative blocks

For users unsure of what to create, the platform offers 'Prompt ideas' and suggestions. This feature helps streamline the creative process and can be a useful starting point for teams new to AI generation, ensuring a steady flow of content ideas.

Business outcome: Reduces the time-to-first-draft for creative projects and helps maintain content momentum.

Start with free AI templates for common use cases

The platform includes a library of free templates, such as 'Vintage Football Poster' or 'Good Job Sticker'. These provide a structured starting point for creating specific types of content, making the tool accessible for non-designers to produce polished outputs quickly.

Business outcome: Lowers the barrier to entry for professional-looking design, enabling faster turnaround on standard requests.

• Zero Cost BarrierThe platform is entirely free, making it accessible for any business size to experiment with AI generation.
• Integrated EcosystemSeamlessly works within the Microsoft ecosystem, offering easy access for users of Bing and other Microsoft services.
• Dual Image & VideoProvides both image and short video generation in one place, covering two key content formats.
• Ease of UseThe interface is straightforward, requiring no technical expertise to generate professional-looking assets.

• Daily Creation LimitsThe free tier has a daily cap on fast creations, which can halt high-volume production workflows.
• Less Control & PrecisionCompared to advanced tools like Midjourney, it offers less fine-grained control over the final output.
• Content Policy RestrictionsStrict content policies can flag and block prompts or outputs, potentially disrupting creative processes.
• Professional RealityFor businesses requiring high-volume, commercially-licensed, or highly specific AI-generated art, this tool's limitations may necessitate a paid alternative.

Social Media Content

Marketing teams can quickly generate a week's worth of social media images and short video clips, maintaining a consistent posting schedule without a dedicated designer.

Blog & Website Visuals

Content managers can create custom headers, illustrations, and feature images for articles, improving the visual appeal and SEO performance of their web pages.

Ad Creative Concepts

Performance marketers can rapidly prototype multiple ad creatives to test different visual angles and messages before committing to a full production cycle.

Internal Presentations

Product and strategy teams can generate concept images and visual aids for internal decks, making presentations more engaging and easier to communicate.

Go to the Bing Image Creator website and sign in with your Microsoft account to unlock full features.

In the prompt box, write a descriptive sentence for the image you want to create, or select a 'Prompt idea' for inspiration.

Choose your desired aspect ratio and select the number of images to generate, then click 'Generate'.

Review the generated images, download the ones you like, and use the 'Transform your image' feature to edit or remix them.