In-depth BeautyPlus review 2026: AI retouching, filters, avatars, pricing, and best use cases. Find the right photo editor for social media.
BeautyPlus by Meitu brings one‑tap AI retouching, body reshaping, and a massive filter library to mobile – making on‑the‑go photo editing accessible. For businesses managing daily social content, it replaces manual editing with instant, brand‑consistent results. Its free tier is ad‑supported, but the Pro subscription unlocks watermark‑free exports and advanced filters. In 2026, it remains one of the most downloaded photo apps across Asia, though privacy‑minded teams should review its data handling.
Quick Summary
Overall Rating 4/5 Best For Social media creators, beauty influencers, and small e‑commerce teams needing fast, natural‑looking photo touch‑ups
BeautyPlus solves the content‑velocity problem for visual‑first teams. Manually retouching dozens of social images each week is a time sink most businesses cannot afford. This app compresses editing into one tap, giving every team member – not just a dedicated designer – the ability to produce consistent, polished portraits. In the wider AI image editing and upscaling landscape, BeautyPlus stands out for its speed on mid‑range phones and its library of culturally tuned filters. The Pro tier removes watermarks, letting businesses maintain a watermark‑free brand presence without switching to desktop tools. For a broader comparison of AI photo editors, see our best AI photo editors guide.
Professional reality: BeautyPlus is not a substitute for desktop‑grade editors like <a href='https://theaitoolsbox.com/tool/adobe-photoshop-review-ai-photo-editor-pricing-plans/' style='color:#4F46E5;font-weight:700;text-decoration:none;'>Adobe Photoshop</a>; it lacks non‑destructive layers, precise masking, and print‑ready colour control.
Skin smoothing, blemish removal, eye brightening, and facial contouring fire at once with a single tap. The default strength is calibrated to avoid obvious digital manipulation, so images stay authentic while looking camera‑ready. Teams can batch‑apply the same setting across a shoot for brand‑level consistency.
Business outcome: consistent, trustworthy social visuals produced 10x faster than manual editing.
Subtle adjustments to waist, arms, or legs are possible, but the interface nudges users toward natural proportions. This matters for brands with body‑positivity values – the tool helps enhance rather than distort, reducing the risk of backlash from over‑edited marketing.
Business outcome: marketing imagery that flatters while maintaining authentic body shapes.
Over 50 AI‑powered filters cover makeup, lighting, and seasonal themes, many tested for popularity in Asian markets. This means teams can tap into regional aesthetics without building custom presets, speeding up campaign localisation.
Business outcome: faster launch of geo‑targeted visual campaigns with on‑trend looks.
Cut out subjects from cluttered backgrounds in one tap and replace with solid colours, studio scenes, or brand‑approved backdrops. Small e‑commerce brands can instantly create clean product shots without a photo studio.
Business outcome: professional‑grade backgrounds in seconds, reducing studio costs.
Generate stylised AI portraits of team members or create a brand mascot for newsletters and social posts. The avatar feature stays consistent across outputs, useful for building a recognisable visual identity at scale.
Business outcome: distinctive, memorable branding without commissioning an illustrator.
Unlike many AI editors that require flagship phones, BeautyPlus runs fluidly on devices with 4 GB RAM or less. Field teams and communities in emerging markets can rely on it without upgrading hardware.
Business outcome: whole teams can edit on the go with existing devices, zero hardware investment.
BeautyPlus offers a Free plan with limited usage and limited access to AI features, basic assets, and watermark on exports. The Pro plan is priced per month and includes 200 BeautyPlus Credits monthly, unlimited Photo Enhancer, Video Enhance up to 2,400s/mo, AI Object Remover for 40+ images/mo, AI Image Creation for 40+ images/mo, premium assets, and no watermarks on HD exports. The Max plan is priced per month and includes 500 BeautyPlus Credits monthly, everything in Pro, unlimited AI UHD Enhancement, Video Enhance up to 6,000s/mo, UHD Video Enhance up to 2,000s/mo, AI Object Remover for 100+ images/mo, AI Image Creation for 100+ images/mo, unlimited premium assets, and watermark-free 4K/HD exports.
| Plan | Price | What You Get |
|---|---|---|
| Free | $0 | Limited usage · Limited access to AI features; Basic AI Features; Limited access to AI features; Access to basic assets; Export with watermark |
| Pro | /month | 200 BeautyPlus Credits Every Month; Unlimited Photo Enhancer; Video Enhance: 2,400s/mo; AI Object Remover: 40+ images/mo; AI Image Creation: 40+ images/mo; Access to Premium Assets; No Watermarks on HD Exports |
| Max | /month | 500 BeautyPlus Credits Every Month; Everything in Pro; Unlimited AI UHD Enhancement; Video Enhance: 6,000s/mo; UHD Video Enhance: 2,000s/mo; AI Object Remover: 100+ images/mo; AI Image Creation: 100+ images/mo; Unlimited Premium Assets; Watermark-Free 4K/HD Exports |
Visit the official BeautyPlus website to check the latest pricing and plans.
A social media manager for a cosmetics brand uses BeautyPlus to quickly touch up model shots before posting. The one‑tap retouch maintains a fresh, glowy look across dozens of daily posts, while the brand’s watermark‑free Pro plan keeps the feed clean.
A beauty influencer takes a selfie, applies a curated filter from the Korean makeup collection, subtly reshapes the jawline, and replaces the background with a pastel colour. The result is a polished, editorial‑style image in under a minute.
A small handmade jewellery shop photographs pieces on a phone, uses BeautyPlus’s background removal to place them on a white canvas, and adds a warming filter. The photos look consistent and professional, matching marketplace requirements without a studio.
After a festival, dozens of attendee photos need quick, uniform enhancement before the same‑day social upload. The team batch‑applies the same AI preset, and the fast export lets them publish while the event is still trending.
Download BeautyPlus from your app store and grant camera/photo access.
Import a portrait photo or take a new selfie; the auto‑enhance applies immediately.
Browse the ‘Beautify’ panel to tweak skin, face, and body settings; adjust strength sliders to avoid over‑editing.
Select a filter or background replacement, then export. If you need watermark‑free results, upgrade to Pro first.
For social‑first businesses, freelancers, and creator teams who need to publish polished portrait images daily, BeautyPlus delivers a strong return on its $4.99/month Pro investment. The combination of natural‑looking default retouching, background removal, and a region‑aware filter library makes it faster than many mobile alternatives. However, the free tier’s watermark and aggressive auto‑enhance limits are real constraints for professional branding. If your team operates primarily on mobile and values speed over pixel‑level control, a Pro subscription replaces thousands in photo‑editing overhead. If precision, layer‑based editing, or strict data privacy are non‑negotiable, pair it with a desktop editor or choose a tool that offers local processing.
| Decision Area | BeautyPlus | When Another Option Wins |
|---|---|---|
| Best for | Fast, one‑tap social portrait editing on mobile | Adobe Photoshop – when you need layers, retouching, and print‑ready output |
| Pricing | Free tier usable for basics; Pro from $4.99/mo | AirBrush Studio – a similar mobile retouch app that sometimes offers a lower‑cost annual plan |
| Key feature | AI retouching tuned for natural skin texture | FaceApp – when you need dramatic age, smile, or gender‑swap filters for viral content |
| Ease of use | Nearly zero learning curve on mid‑range phones | Picsart – if you also need design templates, stickers, and deeper creative tools |
| Scaling | Batch preset application across dozens of images | Adobe Lightroom – for professional bulk editing with non‑destructive presets and metadata handling |
FaceApp is famous for its dramatic, often viral one‑tap transformations like aging, smile alteration, and gender swap. While both apps offer face retouching, FaceApp leans toward entertainment and wow‑factor edits, whereas BeautyPlus focuses on daily social‑ready polish. BeautyPlus’s default retouching is subtler, making it safer for brand use.
Choose BeautyPlus if: You want natural, repeatable portrait touch‑ups for consistent brand imagery. Choose FaceApp if: Your goal is to create fun, highly shareable, and emotionally striking before‑after transformations.
Picsart is an all‑in‑one creative suite combining photo editing, video, collage, and graphic design. BeautyPlus is a dedicated beauty and portrait editor with a faster, more focused workflow. If your team needs a single app that can also create social graphics, logos, and stickers, Picsart may be more efficient than toggling between apps.
Choose BeautyPlus if: Portrait retouching is your primary daily task and you want the quickest, most polished beauty‑specific result. Choose Picsart if: You need a broader creative toolbox for multi‑format social content beyond portrait editing.
Yes, the free tier includes core retouching, filters, and background removal, but ads are shown and some exports carry a watermark. The Pro plan removes both restrictions and unlocks advanced tools like AI avatars and body reshaping.
BeautyPlus is optimised for quick, natural‑looking portrait enhancements on mobile. Social media managers, influencers, and small e‑commerce teams use it to maintain a consistent visual brand without needing a professional photo editor.
Both are mobile retouching apps, but BeautyPlus tends to have a larger, more culturally diverse filter catalogue and feels snappier on mid‑range hardware. AirBrush Studio sometimes offers more granular control over skin texture and blemish removal. If deep retouching customisation is your priority, AirBrush may fit better; if you want speed and filter variety, BeautyPlus leads.
For small businesses that publish frequent social media portraits – such as beauty brands, boutiques, or personal trainers – the Pro plan at $4.99/month delivers strong value. The watermark‑free exports and batch‑editing capabilities save hours each week. However, if portraits are a minor part of your content, the free tier may suffice.
The default auto‑enhance can over‑smooth or overly slim faces if not adjusted. The free tier watermarks certain exports, which can hurt brand perception. Privacy‑conscious organisations should verify the app’s photo processing policy, as images are processed via cloud servers. Moreover, it lacks professional desktop‑level tools like layers and masks.
Bottom Line: BeautyPlus is a smart investment for mobile‑first teams who need to publish polished portrait images daily – it trades pixel‑level control for unmatched speed and natural look on affordable hardware.
Reviewed by theaitoolsbox.com editorial team
Free plan with limited features; Pro and Max monthly plans with credits and advanced tools
BeautyPlus is best for Social media creators, beauty influencers, and small e-commerce teams needing fast, natural-looking photo touch-ups.
Download BeautyPlus from your app store, grant camera and photo access, and import a portrait or take a selfie so auto-enhance applies immediately. You can then browse the 'Beautify' panel and adjust strength sliders to avoid over-editing.
✏️ Image Editing & Upscaling
Basic features included
Limited usage · Limited access to AI features; Basic AI Features; Limited access to AI features; Access to basic assets; Export with watermark
200 BeautyPlus Credits Every Month; Unlimited Photo Enhancer; Video Enhance: 2,400s/mo; AI Object Remover: 40+ images/mo; AI Image Creation: 40+ images/mo; Access to Premium Assets; No Watermarks on HD Exports
500 BeautyPlus Credits Every Month; Everything in Pro; Unlimited AI UHD Enhancement; Video Enhance: 6,000s/mo; UHD Video Enhance: 2,000s/mo; AI Object Remover: 100+ images/mo; AI Image Creation: 100+ images/mo; Unlimited Premium Assets; Watermark-Free 4K/HD Exports
✏️ Image Editing & Upscaling
✏️ Image Editing & Upscaling
✏️ Image Editing & Upscaling
✏️ Image Editing & Upscaling
✏️ Image Editing & Upscaling
✏️ Image Editing & Upscaling
✏️ Image Editing & Upscaling
✏️ Image Editing & Upscaling
Picsart combines 165+ AI models for image/video/audio creation with 15+ creative agents; Pro is $7/mo and Ultra is $31.66/mo per seat (billed …
Upscale.media boosts image resolution with AI upscaling, perfect for marketers and designers needing crisp visuals quickly.
Topaz Gigapixel AI enlarges photos up to 600% while preserving detail, a boon for photographers and e‑commerce businesses.
Upscale images up to 512 MP, sharpen, restore, and enhance quality with AI. Free credits on signup. No watermark on paid plans. …
Compare Magnific AI pricing plans: Premium, Premium+, Pro, and Business. See credits, unlimited generations, AI models, upscalers, and features for each tier.
In-depth Facetune review covering pricing, features, and who it's best for. Find out if this AI selfie editor is worth the subscription …
Retouch4me offers AI retouching plugins like Heal and Dodge & Burn for Photoshop, Lightroom and the cloud, automating fixes while preserving natural …
Aftershoot review covering AI photo culling and editing for wedding photographers. See pricing, features, and who it's best for in 2026.