AI-powered churn and LTV forecasting

B2Metric automatically builds predictive models for customer churn and lifetime value. It analyzes historical behavioral data to score each user's likelihood to churn or their projected value. This allows teams to proactively target high-risk or high-value segments without building complex models themselves.

Business outcome: Reduce churn by enabling early intervention and focus retention resources on the most valuable accounts.

Dynamic, behavior-based user segmentation

The platform automatically groups users based on their actions, not just static attributes. Segments like "power users" or "dormant accounts" update in real-time as behavior changes. This provides a more accurate and actionable view of your user base than traditional cohort analysis.

Business outcome: Deliver more personalized experiences and targeted campaigns that resonate with specific user behaviors.

Automated insight discovery without SQL

B2Metric's AI scans your data and surfaces significant changes or anomalies in user behavior. It answers questions like "What caused the drop in sign-ups last week?" without requiring manual analysis. This democratizes data access across non-technical team members.

Business outcome: Reduce time spent on data exploration and accelerate decision-making across the organization.

Visual funnel analysis with conversion drivers

Beyond showing where users drop off, B2Metric identifies the key actions that drive users to convert. It highlights which behaviors are most correlated with successful outcomes, giving teams a clear path to optimize their funnels.

Business outcome: Increase conversion rates by focusing optimization efforts on the behaviors that truly matter.

User journey mapping and path analysis

The tool visualizes the common paths users take through your product, from first visit to key milestones. It identifies the most frequent and most successful journeys, helping teams understand how users naturally navigate and where they get lost.

Business outcome: Improve user onboarding and feature adoption by aligning the product experience with successful user paths.

Customizable, AI-generated executive reports

B2Metric can generate narrative summaries of your data, translating complex charts into plain-language insights. These reports can be customized for different stakeholders, from product teams to the C-suite, saving hours of manual reporting work.

Business outcome: Communicate data-driven stories to stakeholders more effectively and align teams around key metrics.

• Predictive analytics out of the boxB2Metric delivers churn and LTV models without requiring a data science team to set them up.
• Actionable, not just descriptiveThe platform focuses on surfacing insights that lead to specific actions, not just pretty charts.
• Good for non-technical usersAutomated insights and plain-language reports make data accessible to marketing and success teams.
• Strong behavioral segmentationDynamic segments based on real-time actions provide a more nuanced view of the user base.

• Not a real-time monitoring toolB2Metric is designed for periodic strategic analysis, not for monitoring live server metrics or daily operations.
• Data integration complexitySetting up data sources can require technical effort, especially for custom or legacy systems.
• Pricing for larger volumesThe cost can scale quickly for businesses with millions of monthly tracked users.
• Professional RealityIf your team is small and your main need is a simple dashboard for daily metrics, a tool like Google Analytics or a lightweight BI platform might be a more practical first step.

SaaS product-led growth teams

A SaaS company uses B2Metric to identify which in-product actions correlate with annual subscriptions. They then build onboarding flows to push new users toward those key behaviors, increasing conversion rates.

E-commerce customer retention

An online retailer uses B2Metric's churn prediction to score customers after their first purchase. High-risk customers are automatically enrolled in a re-engagement email sequence, reducing churn by 15%.

B2B customer success teams

A B2B SaaS company integrates B2Metric with its CRM. The customer success team receives weekly alerts on accounts showing declining usage, allowing them to schedule proactive check-ins and prevent cancellations.

Product roadmap prioritization

A product team uses B2Metric's feature adoption analysis to see that a newly released feature has low engagement. They decide to invest in a tutorial rather than building new features, improving adoption by 20%.

Sign up for the free plan on the B2Metric website to access the dashboard and sample data.

Connect your data source — B2Metric supports integrations with Segment, Snowflake, BigQuery, and direct API connections.

Configure your key business events and user properties so the platform can start modeling behavior.

Review the automatically generated insights and set up your first churn prediction or user segment report.