Amazon's voice AI assistant for smart homes, shopping, and daily tasks — available on Echo devices and integrated into thousands of smart home products worldwide.
Amazon Alexa is Amazon's cloud-based voice AI assistant, launched in 2014 alongside the Amazon Echo smart speaker. With over 500 million Alexa-enabled devices sold globally, Alexa is the most widely deployed AI assistant in the world — managing smart home devices, answering questions, playing music, setting reminders, shopping on Amazon, and running a library of 100,000+ third-party Skills.
In 2025, Amazon launched Alexa+ — a major upgrade powered by large language models that gives Alexa genuine conversational intelligence. Alexa+ can hold extended natural conversations, complete complex multi-step tasks (like researching and booking a restaurant), and take actions across connected apps without step-by-step voice commands.
Alexa integrates with thousands of smart home devices — lights, thermostats, locks, cameras, plugs, and appliances from hundreds of manufacturers. Voice commands control individual devices, rooms, or entire home routines with a single phrase. Works with Matter, Zigbee, and Z-Wave for broad ecosystem compatibility.
The Alexa Skills Kit enables third-party developers to build voice applications — Skills. The 100,000+ available Skills cover everything from guided meditation to Jeopardy!, smart appliance controls to real-time flight tracking. Custom Skills enable businesses to build branded voice experiences.
Enterprise deployments use Alexa for Business to manage conference room booking, company-specific FAQs, visitor management, and workplace IoT through voice — extending Alexa's consumer assistant capabilities into professional environments.
LLM-powered upgrade enabling extended conversations, complex multi-step tasks, and cross-app actions from a single request.
Voice control for thousands of devices across hundreds of manufacturers — lights, thermostats, locks, and cameras in one ecosystem.
Largest voice app ecosystem — third-party skills for meditation, games, appliances, business, and thousands of use cases.
Voice-powered Amazon shopping with purchase history, Subscribe & Save, and order tracking built into every interaction.
Synchronise music and announcements across multiple Echo devices in different rooms simultaneously.
For Smart home owners: Control every connected device in your home with natural voice commands — lights, thermostat, locks, and security cameras from any room.
For Amazon Prime members: Shop, track orders, and manage Prime subscriptions by voice — the tightest integration with Amazon's commerce ecosystem.
For Families: Use Alexa for household reminders, timers, kid-safe content, homework help, and smart home routines that the whole family can control.
For Businesses: Deploy Alexa for Business to manage meeting rooms, visitor check-in, and workplace devices with company-specific voice commands.
AI Chatbots & Assistants
Various plans available
Basic Alexa on Echo devices and Alexa app.
Generative AI upgrade for the full conversational experience.
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