Instant Ad Spend Estimates in Meta Ad Library

Once installed, a 'Check Spend' button appears directly in the Meta Ad Library. Clicking it reveals estimated spend and reach data for any ad, providing immediate insight into which creatives are being heavily funded.

Business outcome: Eliminates guesswork by showing where competitors are allocating budget, enabling you to focus analysis on the most significant ads.

Targeted Data for UK, EU & Brazil Markets

The tool leverages Meta's transparency data specifically for the UK, EU, and Brazil. This focus ensures the spend and demographic signals are relevant and actionable for teams operating in these regions.

Business outcome: Provides market-specific intelligence, allowing for more accurate competitive benchmarking and localized creative strategy.

Save and Organize Winning Ads into Boards

Users can save winning ads to a personal AdScan library, creating structured swipe files. This feature facilitates the organization of successful creatives by theme, market, or competitor for future reference.

Business outcome: Builds a proprietary database of proven creative examples, streamlining the ideation process for new campaigns and reducing time spent on manual research.

Remix Winning Scripts and Visuals with AI

AdScan.ai includes AI capabilities to rewrite winning scripts for a different brand, product, or tone, and can recreate visual styles. This allows for rapid adaptation of proven concepts without needing a designer.

Business outcome: Accelerates the creative production cycle by turning competitor winners into on-brand variations in seconds, reducing the cost and time of creative development.

Track Ads Across Meta and LinkedIn

Beyond Facebook and Instagram, AdScan.ai extends its tracking capabilities to LinkedIn Ads, covering both B2C and B2B professional advertising landscapes.

Business outcome: Provides a more complete view of a competitor's digital advertising strategy across both social and professional networks.

Validate Formats with Spend Data

The tool helps confirm whether a specific ad format or hook is actually receiving budget, rather than just being a one-off test. This validation is key to avoiding investment in unproven creative angles.

Business outcome: De-risks creative testing by prioritizing formats that are demonstrably scaling for competitors, leading to a higher probability of campaign success.

• Direct Spend VisibilityProvides a clear, estimated spend figure for ads, which is the single most important signal for identifying a competitor's winning creative.
• Seamless IntegrationOperates as a Chrome extension directly within the Meta Ad Library, requiring no disruptive workflow changes for media buyers.
• Market-Specific DataFocuses on UK, EU, and Brazil, offering a depth of data in these regions that broader, global tools may lack.
• Creative ValidationEnables users to validate creative concepts against real budget allocation, reducing the risk of scaling underperforming ads.

• Limited Geographic ScopeThe tool is ineffective for markets outside the UK, EU, and Brazil, where Meta does not provide the same transparency data.
• Pricing OpacityThe lack of publicly listed pricing makes it difficult to assess the cost-benefit for a specific budget without contacting sales.
• Estimated DataThe spend figures are estimates derived from Meta's data, not exact numbers, and should be used for strategic direction rather than precise accounting.
• Professional RealityThe tool's value is entirely dependent on the availability of Meta's transparency data, meaning its core functionality is restricted by Meta's own policies and cannot be expanded to other regions.

Competitor Creative Analysis

A media buyer for a DTC brand can use AdScan.ai to instantly see which of their top 5 competitors' ads are receiving the most spend in the UK, allowing them to deconstruct the winning hooks and angles.

Trend Spotting Across Niches

A creative strategist can look beyond direct competitors to see which formats are scaling in the supplement or fashion niches, adapting those proven structures for their own brand's campaigns.

Building a High-Performance Swipe File

An agency owner can systematically save the top-spending ads from various clients' verticals into organized boards, creating a valuable internal resource for future campaign ideation.

Validating New Creative Concepts

Before launching a new creative direction, a performance marketer can use AdScan.ai to check if similar formats are currently being scaled by other advertisers, providing confidence in the new concept.

Install the AdScan.ai Chrome extension from the official website or Chrome Web Store.

Navigate to the Meta Ad Library and search for a brand or advertiser you want to analyze.

Click the new 'Check Spend' button on any ad card to reveal its estimated spend, reach, and demographic data.

Save the most promising ads to your AdScan library to build a swipe file and begin adapting their strategies.