Generate Full Campaigns from a Client's Website

The platform's core feature uses a client's website to generate a complete campaign structure, including keyword research, ad groups, headlines, and descriptions. This moves beyond simple ad copy generation to create a foundational account structure ready for review.

Business outcome: Reduces campaign setup time from days to minutes, allowing teams to launch more tests and iterate faster.

Standardize Your Agency's Approach with Reusable Rules

Users can define language rules, keyword strategies, and campaign defaults once, then apply them across every new build. This ensures a consistent, high-quality standard across all client accounts, regardless of who on the team is doing the work.

Business outcome: Enforces quality control and brand consistency across an entire client portfolio, reducing errors and oversight.

Automate Wasted Spend Audits

The negative keyword tool scans search term reports to automatically identify wasted spend. It highlights terms that are costing money without converting, and allows users to apply them as negative keywords in a few clicks.

Business outcome: Protects ad budgets by automatically finding and eliminating non-converting search terms that would otherwise drain spend.

Track Spend Against Targets in Real Time

This feature monitors campaign spend against targets and alerts users to pacing anomalies—whether a campaign is overspending or underspending. This allows for proactive budget management rather than reactive adjustments at the end of the month.

Business outcome: Provides real-time control over ad spend, preventing budget exhaustion before the end of the month and identifying underfunded opportunities.

Write High-Performing Headlines and Descriptions

The AI ad generator creates high-quality, relevant headlines and descriptions in seconds. It is designed to help achieve 'Excellent' ad strength, which can lead to lower costs per click and improved click-through and conversion rates.

Business outcome: Improves ad quality scores, which can lower CPCs and increase the overall effectiveness of paid search campaigns.

Push Ads Directly to Google Ads

As an approved Google Ads API Partner, the platform can sync ads directly into Google Ads. The app is read-only to start and only writes based on user confirmation, maintaining a high level of control and safety.

Business outcome: Eliminates manual data entry and errors, creating a seamless workflow from campaign creation to live launch.

• Speed of Campaign LaunchThe ability to generate a full campaign structure from a URL is a genuine time-saver, turning a multi-hour task into a minutes-long process.
• Playbook StandardizationFor agencies, the playbook feature is a powerful tool for maintaining quality and consistency across different team members and clients.
• Integrated Account Health ToolsHaving negative keyword audits and budget pacing alerts built into the same platform as the campaign builder creates a more complete workflow.
• Google Ads API PartnershipBeing an approved partner with direct sync capabilities ensures a more reliable and integrated experience with the Google Ads platform.

• Not a Strategy ToolThe tool automates execution, not strategy. Users still need to define the overall account strategy, targeting, and business goals.
• Dependent on Website QualityThe quality of the generated campaigns is directly tied to the quality and clarity of the client's website. A poor website will yield poor campaign structures.
• Requires Human ReviewWhile the tool generates a complete campaign, it is not a 'set and forget' solution. All keywords, ads, and structures require human review and fine-tuning before launch.
• Professional RealityThe most important thing to know is that 30characters is an efficiency tool for PPC professionals, not a replacement for them. Its value is in speeding up execution, not in making strategic decisions.

Agency Onboarding

When an agency takes on a new client, the campaign builder can quickly generate an initial account structure from the client's website, providing a tangible starting point for strategy discussions and significantly reducing the time-to-first-campaign.

Scaling Account Launches

For a freelancer or agency looking to scale, the ability to launch multiple campaigns for different clients or product lines in a single day is a major operational advantage. This tool makes that possible.

Proactive Budget Management

A marketing manager can use the budget pacing alerts to monitor daily spend across all campaigns. This allows them to reallocate budget to top-performing campaigns before the month ends, maximizing ROI.

Reducing Wasted Ad Spend

A PPC specialist can set up the negative keyword monitor to run weekly scans. This automates the tedious process of finding and adding negative keywords, directly protecting the client's budget from irrelevant clicks.

Connect your Google Ads account. The platform is an approved API partner, and the connection is read-only initially.

Build a campaign with AI. Choose a strategy preset (e.g., multi-location, product) and point 30characters at a client's website.

Review and refine the generated keywords, headlines, and descriptions. You remain in full control of the final output.

Export the campaign to Google Ads Editor or sync it directly to your Google Ads account to go live.