Verified earnings per post across platforms

The platform pulls publicly available data to estimate how much influencers earn per sponsored post, video, or story. This covers YouTube, Instagram, and TikTok, giving brands a cross-platform view of creator income. The data refreshes regularly to reflect changing market rates.

Business outcome: Make sponsorship offers based on actual market rates rather than influencer claims.

Search by influencer name or handle

Type any influencer's name or social handle into the search bar and receive their estimated earnings profile instantly. The tool surfaces total earnings, per-post averages, and platform-specific breakdowns. This eliminates hours of manual research.

Business outcome: Reduce influencer vetting time from hours to seconds.

Category and follower count benchmarks

Compare an influencer's earnings against others in the same niche and follower range. This contextual data helps brands understand whether a creator's rates are above or below market average. It also highlights undervalued creators worth partnering with.

Business outcome: Identify high-value influencers who charge below their market peers.

Multi-platform earnings comparison

See how an influencer's earnings differ across YouTube, Instagram, and TikTok in one view. This helps brands decide which platform partnership offers the best value for their campaign goals. It also reveals where creators earn most of their income.

Business outcome: Allocate campaign budgets to the platform where each influencer delivers the best value.

Export data for reporting and planning

Download earnings data as CSV files for integration into campaign spreadsheets, pitch decks, and budget reports. This makes it easy to share findings with stakeholders or use the data in existing workflows.

Business outcome: Streamline reporting and budget approval with shareable, data-backed insights.

Regular data refreshes

Earnings estimates are updated periodically to reflect changes in influencer income, platform algorithm shifts, and market trends. This ensures the data remains relevant for ongoing campaign planning rather than relying on stale figures.

Business outcome: Base decisions on current market conditions, not outdated benchmarks.

• Focused earnings dataThe platform specialises exclusively in influencer earnings, providing depth that general analytics tools lack.
• Cross-platform coverageYouTube, Instagram, and TikTok data in one place saves switching between multiple tools.
• Fast searchResults appear instantly, making it practical for quick rate checks during negotiations.
• Affordable entry pointThe free tier and $29 Pro plan make it accessible for small brands and agencies.

• Limited influencer database100,000 influencers covers many niches but may miss micro-influencers or emerging creators.
• Estimated dataEarnings are estimates based on public data, not verified income statements from creators.
• No engagement analyticsThe tool does not provide engagement rates, audience demographics, or content performance data.
• Professional RealityWhoMakeMoney AI is a research tool, not a full influencer marketing platform — you will still need outreach, contract management, and campaign tracking tools separately.

Brand rate negotiation

A marketing manager preparing a sponsorship proposal uses WhoMakeMoney AI to check an influencer's estimated earnings before making an offer. The data supports a fair rate that aligns with market benchmarks.

Agency budget planning

An agency media buyer builds a campaign budget by researching multiple influencers in the same niche. The tool's export feature feeds directly into the budget spreadsheet presented to the client.

Influencer shortlisting

A brand strategist shortlists creators for a new campaign by filtering for influencers whose earnings fall within the allocated budget. This prevents wasted time on creators whose rates are out of range.

Competitor sponsorship analysis

A team analyses which influencers their competitors are sponsoring by searching competitor-branded creator names. The earnings data reveals how much competitors are investing in influencer partnerships.

Visit the WhoMakeMoney AI website and sign up for a free account using your email address.

Use the search bar to look up an influencer by name or social handle — results appear within seconds.

Review the earnings breakdown across platforms and compare against category benchmarks.

Export the data as a CSV file to include in your campaign planning or negotiation documents.